Economics
Description
In this work, business concepts and analyses are broadly applied to the understanding of the operations and activities of media firms and of the forces and issues affecting them.;The book is a wide-ranging and general survey of the financial structures of various media companies, including their marketing and distribution systems. The author focuses on American companies but draws in European companies that own brands with which US readers have familiarity. The author discusses product life cycles, as well as outside forces - such as the global and local economies, interest rates, trade barriers - that impact a company's financial health.;Intended primarily as a textbook, this should prove a valuable resource not only for students but also media professionals who need a better understanding of the financial forces affecting their industry.
More Information
Rights Information
World rights held.
Fordham University Press
The Fordham University Press is a publishing house which produces scholarly books in the humanities and social sciences, as well as trade books of interest to the general public.
View all titlesBibliographic Information
- Publisher Fordham University Press
- Publication Date April 1998
- Orginal LanguageEnglish
- ISBN/Identifier 9780823221745 / 0823221741
- Publication Country or regionUnited Kingdom
- FormatHardback
- Primary Price 60 USD
- Pages270
- Publish StatusPublished
- ResponsibilityTony C. Caputo.
- Page size28
- IllustrationIllustrations
- Biblio NotesIncludes index.
- Reference CodeBDZ0005162012
Thank you for proceeding with this offer.
Fordham University Press has chosen to review this offer before it proceeds.
You will receive an email update that will bring you back to complete the process.
You can also check the status in the My Offers area
Fordham University Press has chosen to review this offer before it proceeds.
You will receive an email update that will bring you back to complete the process.
You can also check the status in the My Offers area

Please wait while the payment is being prepared.
Do not close this window.
(c) Copyright 2022 - Frankfurt Rights. All Right Reserved