Sales & marketing
Description
In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications, Inc
- Publication Date November 1993
- Orginal LanguageEnglish
- ISBN/Identifier 9781452262482 / 0803949200
- Primary Price 33.99 GBP
- Pages294
- ReadershipProfessional and scholarly
- Publish StatusPublished
- Responsibilityedited by Richard L. Oliver, Roland T. Rust.
- Reference CodeBDZ0001082920
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