Political science & theory
Description
Asher's central objective-to help students become savvy consumers of polls-has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion.
Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.
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SAGE Publications
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View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / CQ Press
- Publication Date April 2011
- Orginal LanguageEnglish
- ISBN/Identifier 9781452285597 / 1604266066
- Publication Country or regionDistrict of Columbia
- Primary Price 21.99 GBP
- Pages298
- Publish StatusPublished
- ResponsibilityHerbert Asher.
- Edition8th edition
- Page size23
- IllustrationIllustrations
- Biblio NotesFormerly CIP.
- Reference CodeBDZ0011481853
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