Entrepreneurship
New Venture Creation
An Innovator's Guide to Entrepreneurship
by Meyer, Marc H.; Crane, Frederick G.;
Description
Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications, Inc
- Publication Date January 2013
- Orginal LanguageEnglish
- ISBN/Identifier 9781452292779
- Primary Price 59 GBP
- Pages440
- Publish StatusPublished
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