International business
Description
The economic reforms that began in the early 1990s brought many large multinational companies to India. A major challenge for these corporations was to manage the interface of global corporate culture and India's powerful, traditional and widely varying cultural practices.
Examining the Indian operations of five multinational organizations from three different cultural zones, this comparative analysis shows that each company brought to India its unique cultural imprint, while at the same time realizing the need to adapt management practices to the local setting.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / Sage Publications Pvt. Ltd
- Publication Date August 2004
- Orginal LanguageEnglish
- ISBN/Identifier 9788132101734 / 8132101731
- Publication Country or regionIndia
- Primary Price 15.99 GBP
- Pages296
- ReadershipProfessional and scholarly
- Publish StatusPublished
- Responsibilityby Jai B P Sinha.
- Reference CodeBDZ0016367552
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