Despite the widespread use of the term “audience” in our popular culture, the meaning of “audience” is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as “victims” of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
