Marketing and Market Research
by Stefan Lubritz
Description
Not only is marketing a central aspect of enterprises, but a fundamental principle of entrepreneurship in dynamic markets. This means that nearly all members of an enterprise have to deal with marketing. Additionally marketing is inseparably linked to information supply, which has to be made available through market research. This textbook provides the essential knowledge on the forms of market research and decision preparation for marketing as well as the respective operative instruments. It is addressed at students and patricians, who are looking for a quick and pragmatic approach to the field.
More Information
Author Biography
Prof. Dr. Lubritz teaches international marketing at the University of Worm and has had many years of experience in marketing and sales.
W. Kohlhammer GmbH
Kohlhammer is a traditional publishing house located in southern Germany and was established in 1866. It is one of Germany’s principal academic publishing houses and is active in a large variety of academic areas. Making quality information available to professionals, the academia as well as to an interested and informed public has been and remains Kohlhammer’s ambition. Kohlhammer’s areas of expertise include:History, Theology, Religious Studies, Cultural Studies, Philosophy, Ethics, Economics as well as Psychology, Pedagogy, Special Education, Medicine and Health Care and Law.
View all titlesBibliographic Information
- Publisher W. Kolhammer GmbH
- Publication Date July 2010
- Publication Country or regionGermany
- FormatPaperback
- Primary Price 24.90 EUR
- Pages142
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- EditionFirst Edition
- Dimensions23,2 x 15,5 cm
W. Kohlhammer GmbH has chosen to review this offer before it proceeds.
You will receive an email update that will bring you back to complete the process.
You can also check the status in the My Offers area

Please wait while the payment is being prepared.
Do not close this window.