Research & development management
Description
Now in its 4th edition, this book coveres all of the essential ground, tackling difficult issues without trivializing them or making them unnecessarily complex, includes coverage of new methods and approaches to management research and pays equal attention to both qualitative and quantitative techniques. A system of icons based around the metaphor of research being like a tree that sucks up nutrients (data, ideas and experiences) from the ground and then converts them into leaves and fruit (reports, publications and theses) helps students understand the often baffling process of research design ensuring that they do not miss any vital steps in the thought process.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications Ltd
- Publication Date April 2012
- Orginal LanguageEnglish
- ISBN/Identifier 9781446260265 / 0857021176
- Publication Country or regionUnited Kingdom
- Primary Price 36.99 GBP
- Pages392
- ReadershipCollege - higher education
- Publish StatusPublished
- Edition4th edition
- Biblio NotesIncludes Internet access.
- Reference CodeBDZ0012989488
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