Cases in Marketing
by Hartmann, Stig
Description
Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students' analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications Ltd
- Publication Date October 1997
- Orginal LanguageEnglish
- ISBN/Identifier 9780857026224 / 0761955704
- Publication Country or regionUnited Kingdom
- Primary Price 26.99 GBP
- Pages224
- ReadershipCollege - higher education
- Publish StatusPublished
- Responsibilityedited by Hanne Hartvig Larsen.
- Page size24
- Illustrationill., facsims., maps, plans
- SeriesEuropean Management series
- Series Part3
- Reference CodeBDZ0001217968
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