January 2010
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TO MILK A UNICORN
Start-ups and Magic in the Holy Land
by Roni Einav & Zvi Morik
TO MILK A UNICORN Start-ups and Magic in the Holy Land Roni Einav & Zvi Morik Eric Torrance and Ruth Lourie are two lovely American recent graduates in their early twenties who met during their last year in college and quickly became a couple. The following summer, they plan to vacation together to Israel, the start-up unicorn valley and cradle of the world’s major religions. They look forward to an exciting journey. Eric, the third son of a New York Wall Street businessman and a stage performer, both of the Protestant faith, studied applied mathematics and computer science at Columbia University. Later, he moved to Berkeley, California, where he planned to earn his master’s degree and hoped to join the high-tech industry in Silicon Valley. Ruth is the elder daughter of a Jewish family from Los Altos, California, whose father was an Israeli navy officer and is currently a dentist, and her mother a Jewish American high school Spanish teacher, originally from Santiago, Chile. Ruth studied anthropology and psychology at the University of California, Berkeley, and is keenly interested in exploring ancient occult knowledge in Israel. In Tel Aviv the couple enjoys meeting with Ruth’s father’s old friend, a leading start-up founder and investor with proven success who is ready to guide them and help Eric find his way into Israel’s high-tech ecosystem. While touring the country, they manage to explore other exciting magic worlds in Israel and meet a host of intriguing characters, including a powerful Kabbalah mystic in holy Safed, a terrifying Arab woman who tells their fortune, an expert of the secret Druze religion, peaceful Ahmadi Muslims in Haifa, and Good Samaritans on Mount Gerizim. The couple even experiences a startling Christian miracle at St. Peter’s Church in Jaffa, learns about the Neolithic sites of sun worshippers in the Golan, and is initiated into the original Israeli self-defense Krav Maga discipline. During this spiritual quest, Ruth and Eric encounter a series of hair-raising experiences and daring adventures—which they barely survive. Upon transitioning from vacation to business activity, Eric is hired to build the Samaritans’ website while visiting Mount Gerizim and finds himself grounded there by the chief of the CIA in Israel who is controlling him, and in a strange relationship with a Ukrainian widow. Ruth, who is left on her own, unexpectedly finds a new boyfriend, Uri Canaan, a high-tech entrepreneur whose company has been developing and promoting a life-saving seismic alert system for multiple sectors. They meet on the evening of October 6, 2023, looking to join the Nova music party near the Gaza Strip. Suddenly, in a shocking turn, battalions of Hamas terrorists invade Israel in a bloody surge of violence and murder against innocent civilians. Fortunately, Uri manages to use his past skills as a trained fighter, and they survive. Three months later, Ruth resumes her affair with Uri when he is released from reserve duty as a commando fighter. After a heated romantic weekend at a Japanese B&B in the Galilee, Ruth eventually joins her boyfriend’s start-up company at his partners‘ request. They trust that with her fluent Spanish and Japanese, as well as her intelligence and youthful charm, she will be able to communicate with their current and future customers and help them license the company’s software products in Chile, Mexico, Japan, and North America, particularly in California where she came from. Lora, the company’s account manager who trains Ruth is a dominant and energetic manager of the Christian Arab community, and they soon become close friends. Together they travel to their target markets in Chile and Mexico, in addition to California and, finally, Ruth travels on her own to Japan. At home, Ruth and Uri reunite and the book reaches its enigmatic and touching end. Roni Einav is one of the first pioneers who initiated the myth of Israel’s high-tech industry, aka “Start-up Nation,” in the 1980s. Born to a modest blue-collar family in northern Tel Aviv, where he grew up and was educated, he learned that he could only count on his own skills and knowledge. Einav graduated with a degree in engineering and operations research from the Technion in Haifa, a highly acclaimed technical institute, and worked as a system analyst for Israel’s cutting-edge security infrastructure. After he followed his father’s advice to run his own business, Einav broke all Israeli records when he sold the 4th Dimension Software in 1999 for $675 million, a unicorn in modern terms, to BMC Software in Houston, Texas. Despite his impressive success, Einav didn’t slow down or retire. Instead, he kept busy and remained actively involved in various technology start-ups, founding more than thirty high-tech companies, including Jacada, Mend (formerly White Source), Cyboard, Guidde, and Eurekify. His dramatic life story was depicted in Nordau to Nasdaq, which was translated and published in several languages. Roni Einav is married to Matia, an architect and town planner who also graduated from the Technion. They have raised four sons, all of them active in the start-up or academic scenes, and hope that their gifted grandchildren will also follow in their footsteps. Zvi Morik is a seasoned international publisher and editor with a solid academic background from Tel Aviv University in mathematical economics, stochastic processes, operations research, and game theory. His company, Dekel Publishing House (est. 1975), was initially an academic publisher that then branched out into various popular fields, such as martial arts and leisure activities. Its flagship product, the Israeli self-defense Krav Maga series, was successfully published and translated into English, Japanese, Korean, Chinese, and most European languages. Having noticed the key role that start-ups play in Israel’s economy and their benefits to society, he was delighted by the opportunity to write this book with Roni Einav, his charismatic youth movement instructor. Morik believes that this book will help interested readers to better understand the hidden magical facets of Israel, as well as the spirit of its dynamic and often enigmatic modern start-up scene. Zvi Morik was born at an UNRRA DP camp in Odenwald, Germany, and immigrated with his parents to Israel as a baby. He is married to Pnina Ophir, a renowned Israeli copywriter. Their son, a Middle East expert, works as the export manager at Dekel Publishing House.
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Trusted Partner
About Us
by Dekel Publishing House
DEKEL PUBLISHING GROUP: A BRIEF PROFILE Dekel Publishing House was established in 1975, initially as an academic publisher for university students, but it quickly expanded to include more popular genres under its imprint Tamar Books. Within a few years, Dekel became one of Israel’s leading publishing houses with both fiction, such as novels and thrillers, and nonfiction titles, mainly related to hobbies, cooking, and various sports and leisure activities. In the nineties, Dekel first entered the international publishing scene, taking part in most of the Frankfurt Book Fairs and the London Book Fairs, as well as many Book Expo America, the Salon du Livre in Paris, and also the Beijing Book Fair. Dekel maintains friendly collaboration with many overseas publishers in various languages to whom it licenses their own language rights or co-publishing agreements. It also publishes both digital and print titles via its American imprint in Monterey, California, and its German imprint in Frankfurt. Dekel’s bestselling Krav Maga series, which focuses on the original Israeli renowned self-defense system, has been translated and published in many languages, most with successive reprints, including Japanese, Korean, and Chinese. Recently, Dekel has developed titles in the high-tech and start-up domain, including fiction & nonfiction. Despite its dynamic activity, Dekel is a family-owned company managed by father and son Zvi and Dory Morik. Their company often proves itself to be a pioneer in the international publishing industry in promoting new and intriguing themes. CONTACT: Imprints: Samuel Wachtman’s Sons, Lindenfels von Pressel Verlag Post: P.O. Box 16109, Tel Aviv 6116002, Israel Tel/Fax: 972-3-6044627 E-mail: zvimor@dekelpublishing.com Managing Director: Mr. Zvi Morik Export Manager: Mr. Dory Morik
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Trusted Partner
April 2014Unter Freunden
by Amos Oz, Mirjam Pressler
Zvi Provisor, der mürrische Gärtner des Kibbuz Jikhat, hat es sich zur Aufgabe gemacht, die Gemeinschaft mit Katastrophenmeldungen zu versorgen: die Erkrankung des norwegischen Königs, der Brand in einem spanischen Waisenhaus, ein Vulkanausbruch in Chile. Abgelenkt von seiner täglichen Dosis Pessimismus, entgeht ihm, dass die Witwe Luna Blank nur ihm zuliebe ihr gutes Sommerkleid trägt. Er, der keine Berührungen zulassen kann, muss erkennen, dass die ungewohnte weibliche Präsenz seine ihm heilige Alltagsroutine ins Wanken bringt. Amos Oz, der Meister der Zwischentöne, knüpft in Unter Freunden an seinen Bestsellererfolg Eine Geschichte von Liebe und Finsternis an und kehrt zu der Zeit zurück, die ihn am meisten inspiriert hat: seine Kibbuz-Jahre. »Diese Geschichten erzählen von den elementaren Kräften menschlicher Existenz. Von Einsamkeit. Von Liebe. Von Verlust. Von Tod. Von Sehnsucht. Von Verzicht und Verlangen. Also von den grundlegenden Dingen, die jeden betreffen.« Amos Oz
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March 2013Unter Freunden
by Amos Oz
Zvi Provisor, der mürrische Gärtner des Kibbuz Jikhat, hat es sich zur Aufgabe gemacht, die Gemeinschaft mit Katastrophenmeldungen zu versorgen: die Erkrankung des norwegischen Königs, der Brand in einem spanischen Waisenhaus, ein Vulkanausbruch in Chile. Abgelenkt von seiner täglichen Dosis Pessimismus, entgeht ihm, dass die Witwe Luna Blank nur ihm zuliebe ihr gutes Sommerkleid trägt. Er, der keine Berührungen zulassen kann, muss erkennen, dass die ungewohnte weibliche Präsenz seine ihm heilige Alltagsroutine ins Wanken bringt. Amos Oz, der Meister der Zwischentöne, knüpft in Unter Freunden an seinen Bestsellererfolg Eine Geschichte von Liebe und Finsternis an und kehrt zu der Zeit zurück, die ihn am meisten inspiriert hat: seine Kibbuz-Jahre. »Diese Geschichten erzählen von den elementaren Kräften menschlicher Existenz. Von Einsamkeit. Von Liebe. Von Verlust. Von Tod. Von Sehnsucht. Von Verzicht und Verlangen. Also von den grundlegenden Dingen, die jeden betreffen.« Amos Oz
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Humanities & Social SciencesFebruary 2018How to save politics in a post-truth era
by Ilan Zvi Baron
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February 2009In Liebe, Dein Sandro
Briefe an meinen verlorenen Bruder
by Yanai, Zvi / Deutsch Pressler, Mirjam; Deutsch Stobezki, Eldad
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Trusted Partner
Krav Maga - Combat Mindset & Fighting Stress
How to Perform under Alarming and Stressful conditions
by Eyal Yanilov and Ole Boe
Krav Maga emerged from the Israel Defense Forces. It was then transformed into an integrated system of self-defense, fighting tactics, and VIP protection that meets the needs of government units as well as civilians, including men and women of all ages. This inventive new Krav Maga title, covering the yet-unknown inner work of the system, has been discreetly prepared over the last few years and relates to our classic bestselling Krav Maga book, How to Defend Yourself against Armed Assault, which has so far been published in twelve languages, including Japanese and Korean. As George S. Patton, the celebrated US Army general, said, “Now if you are going to win any battle you have to make the mind run the body.... When you were younger the mind could make you dance all night, and the body was never tired.... You've always got to make the mind take over...and keep going.” This innovative Krav Maga book depicts cutting-edge techniques and training methods for martial artists, and was tailored for law-enforcement and military personnel. It covers the most sensitive core topics that have proved to be highly applicable in professional and personal situations alike. Combat Mindset & Fighting Stress was prepared by Master Eyal Yanilov, who is the most distinguished successor of Krav Maga’s founder, Imi Sde-Or, and wrote the first Krav Maga book with him. Yanilov coauthored this latest work with his prominent disciple, Dr. Ole Boe, a Norwegian special forces fighter and psychologist. The book’s editor and publisher, Zvi D. Morik—the official publisher of the original Krav Maga series, and a direct student, assistant, and friend of Grandmaster Imi Sde-Or for over thirty years—considers it to be the most pioneering and revolutionary work among current Krav Maga literature. An English-language edition was co-published in spring 2020 with Meyer & Meyer Sport UK. A Chinese edition has been scheduled for publication in Fall 2024.
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Trusted Partner
July 1989Vom Tempel zum Gemeindezentrum
Synagogen im Nachkriegsdeutschland
by Hermann Zvi Guttmann, Klaus Hofmann, Sophie Remmlinger, Fritz Novotny
Hermann Guttmann war einer der ersten Architekten, der nach dem Holocaust in Deutschland wieder Synagogen baute. Der vorliegende Bildband versammelt Guttmanns konzeptionelle Texte über den Synagogenbau, Bilder von seinen Bauten, Entwürfe und Pläne.
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Trusted Partner
January 1988Zivilisationsbruch
Denken nach Auschwitz
by Beiträge von Claussen, Detlev; Beiträge von Brumlik, Micha; Beiträge von Behabib, Seyla; Beiträge von Schoch, Bruno; Beiträge von Diner, Dan; Beiträge von Koch, Gertrud; Beiträge von Tauber, Zvi; Beiträge von Söllner, Alfons; Andere Adaption von Diner, Dan; Vorwort von Diner, Dan
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Trusted Partner
September 2017The Faces of Torah
Studies in the Texts and Contexts of Ancient Judaism in Honor of Steven Fraade
by Beiträge von Baumgarten, Albert I.; Beiträge von Yadin-Israel, Azzan; Herausgegeben von Hayes, Christine; Herausgegeben von Novick, Tzvi; Herausgegeben von Bar-Asher Siegal, Michal; Beiträge von Joosten, Jan; Beiträge von Hirshman, Marc; Beiträge von Schremer, Adiel; Beiträge von Yahalom, Joseph; Beiträge von Levine, Lee I. A.; Beiträge von Boyarin, Daniel; Beiträge von Bar-Asher, Moshe; Beiträge von Chazon, Esther G.; Beiträge von Brody, Robert; Beiträge von Dimant, Devorah; Beiträge von Bregman, Marc; Beiträge von Rosen-Zvi, Ishay; Beiträge von Hempel, Charlotte; Beiträge von Milikowsky, Chaim; Beiträge von Bar-Asher Siegal, Elitzur A.; Beiträge von Shemesh, Aharon; Beiträge von Berkowitz, Beth A.; Beiträge von Alexander, Elizabeth Shanks; Beiträge von Appelbaum, Alan; Beiträge von Collins, John J.; Beiträge von Hayes, Christine; Beiträge von Kraemer, David; Beiträge von Himmelfarb, Martha; Beiträge von Halberstam, Chaya; Beiträge von Bakhos, Carol; Beiträge von Burns, Joshua Ezra; Beiträge von Amit, Aaron; Beiträge von Rubenstein, Jeffrey; Beiträge von Bar-Asher Siegal, Michal; Beiträge von Kalmin, Richard; Beiträge von Miller, Stuart S.; Beiträge von Stern, David; Beiträge von Noam, Vered; Beiträge von Novick, Tzvi
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The Wisdom Years
by Zvi Lanir, PhD
Unleashing your potential in later life We are now experiencing one of the most significant revolutions in human life: the dramatic rise in life expectancy. The Wisdom Years is a practical, thought-provoking and life-changing read that reveals how we can re-frame our mindset so that we live life based on our ‘functional age’ rather than our ‘chronological age’. The result is a book that carries a unique and inspiring message: life after retirement is to be enjoyed as a new, exciting and uplifting journey of personal evolution. Zvi Lanir, PhD is the founding president of the Praxis Institute which, for over 30 years, has specialised in various aspects of coping with disruptive change in personal, social, economic and strategic domains. During the past 15 years, Dr Lanir has conducted interdisciplinary research to reveal the gaps between the common knowledge on ageing and the new opportunities for living our advanced years differently. Dr Zvi Lanir is a graduate of the Israel Defense Forces’ Command and Staff College. He has a PhD from the Hebrew University of Jerusalem and has been a visiting scholar at New York’s Columbia University.
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October 2020Leonard Cohen, The Untold Stories
The Early Years, Volume One
by Michael Posner
Artist, poet, novelist, singer-songwriter, icon – there has never been a figure like Leonard Cohen. He was a truly international sensation, entertaining and inspiring the world with his art. From his groundbreaking and bestselling novels, Beautiful Losers and The Favourite Game, to timeless songs such as “Suzanne” and “Hallelujah,” Cohen is one of the world’s most cherished artists. His death in 2016 was felt around the world by the legion of fans and fellow artists who would miss his warmth, humor, intellect, and piercing insights. Leonard Cohen, The Untold Stories follows the great man as he travels the globe developing his style and enigmatic character. This is the story of his early years, from boyhood in Montreal, university, and his growing career in to the 60s that took him to the world’s stage. It probes his public and private life, through the words of those who knew him best: his family and friends, colleagues and contemporaries, rivals, business partners, and his many lovers. From Montreal to Greece, London to Paris and New York, Cohen touched lives everywhere. It's also a snapshot of a golden era – the times that helped foster his talents and successes. In this revealing and entertaining first of three planned volumes, bestselling author and biographer Michael Posner draws on dozens of interviews to present a uniquely true and compelling portrait of Cohen – as if we’re right there beside him, overhearing a private conversation in a New York café.
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JudaismJune 2016
The New Jewish Diaspora
Russian-speaking Immigrants in the United States, Israel, and Germany
by Gitelman, Zvi
Jews of Eastern Europe have immigrated in large numbers to countries like Israel, the United States, and Germany. This migration across international borders has created challenges for Russian-speaking Jews as they forge their cultural, national, and ethnic identities. Gitelman's collection gathers essays on the Russian-speaking Jewish diaspora from scholars in a wide range of fields including sociology, anthropology, literature, political science, history, and demography. By taking a multidisciplinary approach, the volume explores the many issues involving Russian-speaking Jews and their diaspora. Areas of focus include demographically defining the people and the diaspora, and what connects these now separated groups; political attitudes of Russian-speaking Jews and the implications of their convictions; the “malleability” of ethnicity and the process of how identity is recreated when transplanted in a new land; the effects migration has had on religiosity for Russian-speaking Jews; and analyzing the literary voices of writers within the diaspora. No previous volume has dealt in such depth with the ever-growing population of migrant Russian-speaking Jews. This would be a third volume in our cluster of related books: Shneer, Gershenson, Gitelman.
