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      • History
        September 2010

        National Thought in Europe

        A Cultural History

        by Jope Leerssen

        Bringing together sources from many countries and many centuries, this study critically analyses the growth of nationalism - from medieval ethnic prejudice to the Romantic belief in a nation’s “soul”. The belief and ideology of the nation’s cultural individuality emerged from a Europe-wide exchange of ideas, often articulated in literature and belles lettres. In the last two centuries, these ideas have transformed the map of Europe and the relations between people and government. Tracing the modern European nation-state as the outcome of a cultural self-invention, cross-nationally and historically, Leerssen also provides a new approach to Europe’s contemporary identity politics. This study of nationalism offers a startling new perspective on cultural and national identity. National Thought in Europe was shortlisted for the Europe Book Prize.

      • Business, Economics & Law
        September 2020

        The Business of Choice: How Human Instinct Influences Everyone's Decisions

        by Matthew Willcox

        In this 2nd edition of the award winning The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies, allowing you to use an understanding of how humans naturally decide to make your brand or business a natural choice.    The Business of Choice takes you through the story of how instinct affects our decisions, from its roots in our evolutionary history, to technology and artificial intelligence today. You'll discover how human nature affects how people decide, whether they are making choices for grocery shopping, or their retirement investments.     The first edition of The Business of Choice was awarded the 2016 Berry – American Marketing Association Book Prize for Best Book in Marketing.

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