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      • Strange Days Books, Social Cooperative Enterprise

        Strange Days Books is a social cooperative publishing firm based in Crete, Greece. Since 2012 we have published almost 100 books. Every year we organize Sand Festival, an online Writers’ Workshop and - in cooperation with www.eyelands.gr literary magazine - the one and only international short story competition based in Greece, plus our International Book Awards. In 2019 SDB was the only publishing house in Greece to receive approval by the European Union’s Creative Europe translation funding program for its project "Strange Days in Europe”. Strange Days Books is an entirely independent publisher, primarily interested in showcasing the wealth of new writing voices in Greece. We work closely with our authors to create books that will appeal to booklovers, books about the present, books that strive to push the art of literature forward, books written with talent and passion, books that challenge the way we see the world, books bursting with new ideas and intriguing perspectives.

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      • Trusted Partner
        Events as a Strategic Marketing Tool
        Business, Economics & Law
        February 2020

        Events as a Strategic Marketing Tool

        by Dorothé Gerritsen, Ronald van Olderen

        Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.

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      • Trusted Partner
        Events as a Strategic Marketing Tool
        Hospitality industry
        May 2014

        Events as a Strategic Marketing Tool

        by Dorothe Gerritsen, Ronald van Olderen

        Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather than the strategy behind including events in a marketing campaign. Addressing this gap, Events as a Strategic Marketing Tool reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, Events as a Strategic Marketing Tool provides an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.

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      • Trusted Partner
        China-Africa Economic and Trade Cooperation:
        Business, Economics & Law
        June 2019

        China-Africa Economic and Trade Cooperation:

        Case Studies and Plans

        by Secretariat of the First China-Africa Economic and Trade Expo Organizing Committee

        China-Africa Economics and Trade Cooperation: Case Studies and Plans comes in 3 languages: Chinese(2 volumes), English(2 volumes), and French(2 volumes). This book series include 101 excellent case studies , which related to 21 Chinese provinces and cities and 31 countries in Africa, containing agriculture, manufacturing, commerce and trade, infrastructure, industrial parks, energy and mining, financing and other fields in China-Africa economic and trade cooperation. This set of books is practical and useful for all readers. In addition, the book gives the vivid interpretation on the concept of common prosperity, win-win cooperation, mutual negotiation and construction, shared innovation and progression of Belt and Road Initiative.

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      • Trusted Partner
        New Strategies on National Rejuvenation
        October 2015

        New Strategies on National Rejuvenation

        by Shujin HUANG

        In the 18th National Congress of CPC,President Jinping Xi proposed the Four-Pronged Comprehensive Strategy,which are the new thoughts,new claims and new requests of the country governing.This book explores these new thoughts,new claims and new requests in-depth,and explains the strategies of national rejuvenation so as to complete the new tasks of the modern society.

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      • Trusted Partner
        Sustainable Agricultural Marketing and Agribusiness Development
        December 2023

        Sustainable Agricultural Marketing and Agribusiness Development

        An African Perspective

        by Brighton Nyagadza, Tanyaradzwa Rukasha

        The future of Africa and the whole globe is dependent on sustainable agribusiness management. This book offers insights to a wide range of agricultural marketing and agribusiness management practices with a focus on sustainability. It is designed to provide academics and graduate students in business studies with a comprehensive treatment of the nature of agricultural marketing and agribusiness management, as well as sustainability transitions and related practices in certain regions of the world (particularly in Africa). The text also serves as an invaluable resource for agricultural marketing practitioners requiring more than anecdotal evidence on the structure and operation of agricultural marketing and agribusiness management, as well as sustainability in different organisations and geographical areas. It allows the reader to compare and contrast agricultural marketing and agribusiness management, as well as sustainability practices across different research methodologies and settings. The book provides a unique mix of theory, reviews, primary research findings and case studies.

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      • Trusted Partner
        Destination Marketing and Management
        Management & management techniques
        August 2011

        Destination Marketing and Management

        Theories and Applications

        by Edited by Youcheng Wang, Abraham Pizam.

        Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

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      • Trusted Partner
        Tourism Marketing in Western Europe
        November 2021

        Tourism Marketing in Western Europe

        by Nikolaos Boukas, Dimitrios Stylidis

        Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book: · Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations. · Explores specific marketing strategies in Western-European countries' destinations. · Is authored by scholars who have performed extensive research on tourism in the countries documented. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.

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      • Trusted Partner
        Using Europe: territorial party strategies in a multi-level system
        Humanities & Social Sciences
        July 2010

        Using Europe: territorial party strategies in a multi-level system

        by Eve Hepburn

        This book explores how regional political parties use Europe to advance their territorial projects in times of rapid state restructuring. It examines the ways in which decentralization and supranational integration have encouraged regional parties to pursue their strategies across multiple territorial levels. This book constitutes the first attempt to unravel the complexities of how nationalist and statewide parties manoeuvre around the twin issues of European integration and decentralization, and exploit the shifting linkages within multi-level political systems. In a detailed comparative examination of three cases - Scotland, Bavaria and Sardinia - over a thirty-year period, the book explores how integration has altered the nature of territorial party competition and identifies the limits of Europe for territorial projects. In addressing these issues, this work moves beyond present scholarship on multi-level governance to explain the diversity of regional responses to Europe. By providing important new insights and empirical research on the conduct of territorial party politics, and an innovative model of territorial mobilization in Europe, this book will be of great interest to students and scholars of comparative politics, European studies, regionalism and federalism, political parties and devolution. ;

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      • Trusted Partner
        Markt-Segmentierung als Marketing-Strategie.
        March 1976

        Markt-Segmentierung als Marketing-Strategie.

        by Bauer, Erich

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      • Trusted Partner
        Russian grand strategy in the era of global power competition
        Humanities & Social Sciences
        April 2022

        Russian grand strategy in the era of global power competition

        by Andrew Monaghan, Richard Connolly

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      • Trusted Partner
        The political economy of Turkey’s integration to Europe
        Business, Economics & Law
        February 2025

        The political economy of Turkey’s integration to Europe

        Uneven development and hegemony

        by Elif Uzgören

        This book examines Turkey's integration with Europe within structural dynamics of globalisation from a critical political economy perspective. Critical approaches have been sidelined within European Studies. Turkish enlargement is not an exemption. The analyses are based on original data generated by 109 interviews conducted in 2010, 2017 and 2023 with five categories of actors: representatives of capital and labour, political parties, state officials, and struggles around ecology, patriarchy and migration. It argues that the pro-membership was hegemonic in the 2000s which was contested by two rival class strategies, Ha-vet and neo-mercantilism. In the 2010s, pro-membership is no longer hegemonic within rising critical tone of social forces supporting rival class strategies. Unevenness of Turkey's trajectory of integration to Europe is likely to be consolidated through market integration and management of migration through transactional approach.

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      • Trusted Partner
        Goat Production and Marketing in the Tropics
        Medicine
        October 2019

        Goat Production and Marketing in the Tropics

        by Pramod Kumar Rout, Ashok Kumar, Basanta Kumara Behera

        This book is a practical manual for goat production systems covering: breeding and selection, feeding based on available crops and resources, and targeted preventative health care for increased productivity and income. It outlines best practice and strategies for setting up a farm, overcoming challenges, increasing milk and meat quality, obtaining sustainability, reducing environmental pollution, optimising climatic conditions and tapping into local know-how. In addition, the book details developing region-specific data for effective decision making and better management, as well as how to run a developmental project to empower stake holders for higher production, support innovation, and analyse the supply chain for better product quality and marketing.

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      • Trusted Partner
        The activation of citizenship in Europe
        Business, Economics & Law
        November 2012

        The activation of citizenship in Europe

        by Thomas Pfister, Emil Kirchner, Thomas Christiansen

        This instructive study examines how a transnational discourse on 'modern' social policy - based the guiding principles of 'activation' and an 'activating welfare state' - intervenes in the concepts and practices of citizenship. What are the consequences of this reorientation for citizenship? How does it relate to patterns of exclusion and inequality inherent in each historical citizenship formation? What exactly is the EU's role in this context? The detailed qualitative study focuses on the European Employment Strategy - and in particular its gender equality dimension - as a central process where the activation agenda is constructed and equipped with meanings. It traces how this discourse is received and translated into practices of citizenship in three EU member states - Germany, the UK, and Hungary. The activation of citizenship in Europe will be principally of interest to academics and practitioners in the fields of European integration, social policy, and citizenship. ;

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      • Trusted Partner
        Transformation of the Agri-food System in Central and Eastern Europe and the New Independent States
        Agriculture & related industries
        June 1997

        Transformation of the Agri-food System in Central and Eastern Europe and the New Independent States

        by Jill E Hobbs, William A Kerr, James D Gaisford

        This book offers a coherent perspective on the transition to a market-based agri-food system in the Central and Eastern European Countries and the New Independent States of the former Soviet Union. It provides a formal analysis of the entire food chain from farm inputs to final consumers including imports and exports. Major components of the agribusiness sector (inputs, farm-level marketing, processing, distribution and retailing) are all dealt with in separate chapters. In addition there is coverage of food security, multinationals, commercial law, finance and building market institutions. Theoretical chapters are devoted to problems concerning prices, transactions costs and bilateral monopoly. This theoretical discussion gives an in depth discussion of the difficulties underlying the process of transition to a market-based agri-food system and forms a consistent focus for the book as a whole. Overall, the book makes a highly original contribution to the literature on this topical subject and will be indispensable for agricultural and food economists, as well as general economists and others interested in the topic of economies in transition.

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      • Trusted Partner
        Agro-food Marketing
        Economics
        February 1997

        Agro-food Marketing

        by Edited by Daniel I Padberg, Christopher Ritson, Luis Miguel Albisu

        The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.

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      • Trusted Partner
        Tourism Planning and Development in Eastern Europe
        September 2022

        Tourism Planning and Development in Eastern Europe

        by Hania Janta, Konstantinos Andriotis, Dimitrios Stylidis

        Three decades ago, the hypermobility of tourists from the days before the global pandemic was truly unthinkable in Eastern Europe. The borders were closed and the region isolated from the rest of the world. Despite an extraordinary transformation of tourism in the area since, Eastern Europe remains under-explored in tourism studies. This book fills the gap by outlining contemporary strategies for tourism development in post-socialist countries, considering the opportunities and challenges as well as the initiatives and approaches to sustainability. Reviewing tourism development and planning across Albania, Bulgaria, Croatia, Czechia, Estonia, Latvia, Poland and Romania, this book: - Offers a contemporary and insightful outlook of Eastern Europe tourism, with a wide range of case studies from inter-disciplinary and single-disciplinary perspectives; - Uses varied methodological approaches and research methods, including in-depth interviews, focus groups, informal conversations, document analysis, netnography, questionnaires and secondary data, to form an interesting and diverse treatise; - Considers post-COVID tourism and the significant role of tourism stakeholders in its re-development. Illuminating the various economic, socio-cultural and environmental impacts that tourism has created, this book is a valuable reference for researchers and students of tourism and related disciplines, as well as anyone interested in the development of Eastern Europe.

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      • Trusted Partner
        Rural Tourism and Enterprise
        Business, Economics & Law
        April 2017

        Rural Tourism and Enterprise

        Management, Marketing and Sustainability

        by Ade Oriade, Peter Robinson

        Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries. ; Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. ; Introduction: (Ade Oriade and Peter Robinson) Part 1: Management and marketing rural tourism and enterprise in developed economies 1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray) 2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos) 3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe) 4: Community engagement and rural tourism enterprise (Peter Wiltshier) 5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson) Part 2: Management and marketing rural tourism and enterprise: developing world context 6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade) 7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos) 8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua) 9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman) 10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder) Part 3: Strategies for rural business management and growth 11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson) 12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate) 13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados) 14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans) 15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder) Conclusion: (Ade Oriade and Peter Robinson)

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      • Trusted Partner
        The Strategy of Rescue
        March 2024

        The Strategy of Rescue

        The past and present of a power-political concept

        by Johannes F. Lehmann

        "Rescue” has two fundamentally different “existential” dimensions. One is aimed at “saving” individual lives that are in danger. Firefighters, for instance, rescue people from fires, while the sea rescue services rescue shipwrecked people from the Mediterranean. The second dimension of “rescue”, on the other hand, concerns systems – think of the bailing out of banks, the euro or the climate disaster – and so points to a larger context that creates the conditions for “life” to even be possible, or at least to be preserved. The complex subject of this stringent essay is just to what extent politics enable or prevent “rescue attempts”, to what extent it understands its actions as “rescue actions”, and how decisively the “narrative”, i.e. the “talk of rescue”, ultimately dominates our entire understanding of politics.

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