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      • Trusted Partner
        Biology, life sciences
        May 2021

        Ten Steps to Building a Successful Veterinary Practice

        by Wendy Sneddon

        This book is a down to earth, practical guide which provides ten simple steps for success for anyone responsible for recruiting a winning veterinary practice team: whether they are recruiting employees and building their team, or changing culture and creating a supportive environment where employees are engaged and motivated. It is ideal for small business owners who can't afford to employ any human resource support.Intensely practical, it delivers key facts for veterinary staff starting out in business. The book:· Details how you can attract, recruit and retain the right people for a winning team· Guides you on creating a well organised, supportive practice in which employees can flourish· Provides you with a basic introduction to building a strategy and improving your marketing campaigns· Covers the basics of sound financial planning and how to win clients and increase your revenues· Looks at how to manage common pitfallsWith a wealth of practical templates and forms to use, this book adopts a straight-talking approach which will be welcomed by anyone starting their own veterinary practice. Table of contents 1: Step 1: WHY? 2: Step 2: Your First Time? 3: Step 3: Vision, Mission, Values and Culture 4: Step 4: How to Define What and Who You Need 5: Step 5: Recruitment and Induction 6: Step 6: Performance Management and Employee Engagement 7: Step 7: Employee Health and Wellbeing 8: Step 8: How to Build a Loyal Client Database and Marketing Your Practice 9: Step 9: Financial Management 10: Step 10: Three Key Strategies to Increase Your Revenue by 25%

      • Trusted Partner
        March 2024

        Today Is a Good Day to Abolish the Patriarchy

        by Bettina Schulte (ed.)

        Do we still need feminism in Europe? Equality or difference feminism? A new generation of feminists has now broken away from the feminism of the 1960s. The old white Cis man has been discredited, by the "#MeToo" movement at the latest. Sexualised violence against women has been outlawed, perpetrators taken to court. So everything’s good? No, of course not. Men still dominate public discourse; men are unchallenged in leadership positions in politics, society and business; male power still prevails in the domestic environment as well. The extent to which men fight back when they feel threatened by feminism is also evident in the revival of authoritarian nationalist politicians in Europe and around the world. The seven authors shed light on feminist struggles in different areas of life, and illustrate the range of feminism today.

      • Trusted Partner
        February 2023

        Love for Northeast China

        by Laoteng, whose real name is Teng Zhenfu, is a member of the Tenth Presidium of the China Writers Association and is currently the Party Secretary and Chairman of the Liaoning Writers Association. He has published ten novels, includingThe Northeast China, The Numerous Armed Conflicts,and The Forests of Beizhang;eight collections of novels, such as The Black Thrush and A City Without Crows; and three cultural essays, such as Confucian Notes. He has won the 15th and 16th Five-One Project Awards,respectively, and The Northeast China has been selected on the list of 2021 Chinese Good Books.

        "Never invest beyond theShanhai Pass", as the saying goes.The particular cultural environment and openness make the brain drain in Northeast China extremely serious. However, Miao Qing, a seemingly delicate doctoral student from a famous school, resolutely went northward because she had a personal plan thatwas related to both her father and herself, namely, to design a world-leading large aircraft. Her father once said that just as a poet without imagination must be a lousy poet, a country without advanced aircraft could never escape the fate of a backward country. For this reason, Miao Qing started her career atKunpeng Group, later went to Feiying Company to produce a leading small low-altitude aerial drone, and then sheplayed the leading role in the national G-31 project that designed a stealth supersonic aircraft and made a successful trial flight.

      • Trusted Partner
        Technology, Engineering & Agriculture
        May 2022

        Advances in Fig Research and Sustainable Production

        by Moshe A Flaishman, Uygun Aksoy

        The common fig (Ficus carica L.) is one of the oldest fruits domesticated by humans, and is native to southwest Asia and the Mediterranean. Figs have been associated with health and prosperity since ancient times. They are rich in fibre, potassium, calcium, and iron, as well as being an important source of vitamins, amino acids, and antioxidants. In recent years, increased consumption has caused fig production to shift to new countries such as Mexico, Brazil, India, and China. However, fig is a challenging fruit crop to grow. It is susceptible to insect pests and diseases as well as injuries from abiotic stress during fruit development and ripening. As a delicate fruit it also requires complicated postharvest procedures and climate change presents additional challenges. Comprising 29 chapters written by international experts, the book includes sections on: History Biology and Orchard Management Fruit Ripening and Postharvest Management Pests and Diseases Omics Analysis Cultivars and Breeding Products and Trade. This volume serves as a comprehensive reference for current and future practices of fig production, consumption, research and innovation, and is essential for academic researchers, and those involved in research and development in the fig industry.

      • Trusted Partner
        Humanities & Social Sciences
        July 2010

        Using Europe: territorial party strategies in a multi-level system

        by Eve Hepburn

        This book explores how regional political parties use Europe to advance their territorial projects in times of rapid state restructuring. It examines the ways in which decentralization and supranational integration have encouraged regional parties to pursue their strategies across multiple territorial levels. This book constitutes the first attempt to unravel the complexities of how nationalist and statewide parties manoeuvre around the twin issues of European integration and decentralization, and exploit the shifting linkages within multi-level political systems. In a detailed comparative examination of three cases - Scotland, Bavaria and Sardinia - over a thirty-year period, the book explores how integration has altered the nature of territorial party competition and identifies the limits of Europe for territorial projects. In addressing these issues, this work moves beyond present scholarship on multi-level governance to explain the diversity of regional responses to Europe. By providing important new insights and empirical research on the conduct of territorial party politics, and an innovative model of territorial mobilization in Europe, this book will be of great interest to students and scholars of comparative politics, European studies, regionalism and federalism, political parties and devolution. ;

      • Trusted Partner
        Fiction
        2020

        A Laughing Sun

        by Bayan Al Safadi

        These poetic tales for children address things around us such as the wall, the stone, the ear, the river, and others, humanize them, and present them as free verse poetry. It also includes an audio CD containing song versions of the tales, all of which are loaded with pedagogical, aesthetic, and humanitarian messages. The importance of “A Laughing Sun” stems from its adoption of the poetic tale in most poems. It carries implications for reverence of science, arts, freedom, and human diversity, and highlights the beauty of nature and the protection of the environment. The poems are replete with a sense of cheerfulness and humor, and the collection focuses on the imagination and stimulates both scientific and creative thinking.

      • Trusted Partner
        November 2021

        The Forest of the Future – A New Reality

        Understanding the ecosystem

        by Hans Jürgen Böhmer

        What happened with forest dieback? The predictions of the 1980s that forests would be in decline across Europe have not come true. Currently, attention again focuses on the doom scenarios of the loss of entire forests and cultural landscapes in an emotional and sometimes hysterical debate. Biogeographer Hans Jürgen Böhmer refers to updated case studies and his 30 years of research experience on global ecosystems to demonstrate extremely complex interrelations of the natural world that various actors monitor in contrasting ways and characterized by different times and ideologies. Böhmer advocates to embed the sustainability debate more strongly in the living environment, rather than relying exclusively on model calculations.

      • Trusted Partner
        2018

        Campus Environment and Design

        by Xu Hao

        The Campus Environment and Design series consists of 8 volumes, which are elaborately created by national recognized preschool education experts and senior professionals. Each volume has a theme with more than 2,000 design schemes to teach children and teachers to handle the spaces of doors and windows from festival layout, four seasons layout, classroom layout, hanging ornament layout, window  decoration layout,class theme layout, layout of corners and walls. The works can be used as toy classrooms, and can also be used for campus environment layout, which are convenient and practical for teaching through enjoyable activities.

      • Trusted Partner
        Technology, Engineering & Agriculture
        September 2018

        A History of Pesticides

        by Graham A Matthews

        In this fascinating book, Graham Matthews takes the reader through the history of the development and use of chemicals for control of pests, weeds, and vectors of disease. Prior to 1900 only a few chemicals had been employed as pesticides but in the early 1940s, as the Second World War raged, the insecticide DDT and the herbicide 2-4-D were developed. These changed everything. Since then, farmers have been using a growing list of insecticides, herbicides and fungicides to protect their crops. Their use has undoubtedly led to significant gains in agricultural production and reduction in disease transmission, but also to major problems: health concerns for both users of pesticides and the general public, the emergence of resistance in pest populations, and environmental problems. The book examines the development of legislation designed to control and restrict the use of pesticides, the emergence of Integrated Pest Management (IPM) and the use of biological control agents as part of policy to protect the environment and encourage the sustainable use of pesticides. Finally, the use of new technologies in pest control are discussed including the use of genetic modification, targeted pesticide application and use of drones, alongside basic requirements for IPM such as crop rotations, close seasons and adoption of plant varieties with resistance to pests and diseases.

      • Trusted Partner
        Sociology & anthropology
        February 2017

        Environment, labour and capitalism at sea

        'Working the ground' in Scotland

        by Penny McCall Howard. Series edited by Alexander Smith

        This book explores how fishers make the sea productive through their labour, using technologies ranging from wooden boats to digital GPS plotters to create familiar places in a seemingly hostile environment. It shows how their lives are affected by capitalist forces in the markets they sell to, forces that shape even the relations between fishers on the same boat. Fishers frequently have to make impossible choices between safe seamanship and staying afloat economically, and the book describes the human impact of the high rate of deaths in the fishing industry. The book makes a unique contribution to understanding human-environment relations, examining the places fishers create and name at sea, as well as technologies and navigation practices. It combines phenomenology and political economy to offer new approaches for analyses of human-environment relations and technologies. It contributes to the social studies of fisheries through an analysis of how deeply fishing practices and social relations are shaped by political economy. It will be read in universities by social scientists and anthropologists and also by those with an interest in maritime Scotland.

      • Trusted Partner
        Children's & YA
        September 2020

        Seed Ball

        by Bahar Sener / Samantha McLelland

        Nowadays, in almost all schools children are being taught about the importance of seeds. They know that seeds carry life. Seed festivals are organized in various places in the spring. Children learn about different types of seeds and how to differentiate them. They even learn how to plant them in pots in their backyards. In this beautiful book, children will learn how to make seed balls using the seeds of different fruits and vegetables. Seed ball is a unique gift from the acclaimed Japanese figure in organic farming, Fukuoka.

      • Trusted Partner
        Business, Economics & Law
        January 2023

        What a waste

        Outsourcing and how it goes wrong

        by Andrew Bowman, Ismail Ertürk, Peter Folkman, Julie Froud, Colin Haslam, Sukhdev Johal, Adam Leaver, Mick Moran, Nick Tsitsianis, Karel Williams

        This is the first ever book to analyse outsourcing - contracting out public services to private business interests. It is an unacknowledged revolution in the British economy, and it has happened quietly, but it is creating powerful new corporate interests, transforming the organisation of government at all levels, and is simultaneously enriching a new business elite and creating numerous fiascos in the delivery of public services. What links the brutal treatment of asylum-seeking detainees, the disciplining of welfare benefit claimants, the profits effortlessly earned by the privatised rail companies, and the fiasco of the management of security at the 2012 Olympics? In a word: outsourcing. This book, by the renowned research team at the Centre for Research on Socio-Cultural Change in Manchester, is the first to combine 'follow the money' research with accessibility for the engaged citizen, and the first to balance critique with practical suggestions for policy reform.

      • Trusted Partner
        Children's & YA
        2009

        Cómo construir un volcán (How to create a volcano)

        by Vicente Rojo, José Emilio Pacheco, Alberto Blanco, Bárbara Jacobs, Coral Bracho, José-Miguel Ullán

        This work created from drawings of volcanoes by the artist, with the collaboration of the poems of Pacheco, Bracho, Blanco, Jacobs and Millán give us clues about how to build a volcano, ink and letters. Vicente Rojo's Volcanoes are descriptive forms, which contain a deep love for the artistic profession, and reveal an external structure that speaks of the infinite complexity of the universe. They are a creative effort to unravel the mystery of volcanoes. The use of descriptive and functional forms, characteristic of Vicente Rojo's work, allows establishing an interpretive parameter, which in poetry has been reflected in mysterious and evocative ways.

      • Trusted Partner
        Zoology & animal sciences
        May 2021

        Nutrition and Feeding Organic Cattle

        by Robert Blair

        Organic cattle farming is on the increase, with consumer demand for organic milk and meat growing yearly. Beginning with an overview of the aims and principles behind organic cattle production, this book presents extensive information about how to feed cattle so that the milk and meat produced meet organic standards, and provides a comprehensive summary of ruminant digestive processes and nutrition. Since the publication of the first edition, global consumers have increasingly become concerned with the sustainability of meat production. Here, Robert Blair considers the interrelationships of sustainable practices and profitability of organic herds, reviewing how to improve forage production and quality, and minimizing the need for supplementary feeding using off-farm ingredients. This new edition also covers: - Managing a recurrent shortage of organic feed ingredients, due to increased GM feed crop cultivation worldwide - Current findings on appropriate breeds and grazing systems for forage-based organic production - Diet-related health issues in organic herds and the effects of organic production on meat and milk quality. Required reading for animal science researchers, advisory personnel that service the organic milk and beef industries and students interested in organic milk and meat production, this book is also a useful resource for organic farming associations, veterinarians, and feed and food industry personnel.

      • Trusted Partner
        Business, Economics & Law
        May 2017

        Mass Tourism in a Small World

        by David Harrison, Richard Sharpley, Hazel Andrews, Julio Aramberri, Gregory Ashworth, Raoul Bianchi, Sue Bleasdale, Kelly Bricker, Jim Butcher, Erik Cohen, David T. Duvall, Martin Farr, John Heeley, Andrew Holden, Stanislav Ivanov, Heather Jeffrey, Gabriele Manella, Chris Ryan, Asterio Savelli, Hongdi Shen, John E Tunbridge, David Weaver, Paul F Wilkinson

        This new book reviews all aspects of the phenomenon of mass tourism. It covers theoretical perspectives (including political economy, ethics, sustainability and environmentalism), the historical context, and the current challenges to domestic, intra-regional and international mass tourism. As tourism and tourist numbers continue to grow around the world, it becomes increasingly important that this subject is studied in depth and best practice applied in real-life situations. This book: - Is the first to address a range of theoretical issues relating to mass tourism; - Uses a wide selection of case studies to translate theory into practice, covering the historical rise and fall of UK seaside resorts, the increase in Chinese tourism, conflict between different mass tourism groups, destination transformation from mass to niche tourism, and specific problems facing cruise ships; - Is written by a range of international, established authors to give a global perspective on the subject. Finishing with a speculative chapter identifying potential future trends and challenges, this book forms an essential resource for all researchers and students within tourism studies. ; Section 1: Introduction1: Introduction: Mass Tourism in a Small WorldSection 2: Theoretical Approaches to Mass Tourism2: Mass Tourism Does Not Need Defending3: The Morality of Mass Tourism4: The Political Economy of Mass Tourism and its Contradictions5: A Theoretical Approach to Mass Tourism in Italy6: Sustainability and Mass Tourism: A Contradiction in Terms?7: Mass Tourism and the Environment: Issues and DilemmasSection 3: Historical Studies of Tourism Development8: The Dynamics of Tourism Development in Britain: The Profit Motive and that ‘Curious’ Alliance of Private Capital and the Local State9: From Holiday Camps to the All-inclusive: the ‘Butlinization’ of Tourism10: Decline Beside the Seaside: British Seaside Resorts and Declinism11: Mass Tourism and the US National Park Service System12: Transport and Tourism: The Perpetual LinkSection 4: Case Studies in Modern Mass Tourism13: Mass Tourism and China14: Mass Tourism in Thailand: The Chinese and Russians15: Mass Tourism in Bulgaria: The Force Awakens16: Mass Tourism in Mallorca: Examples from Calivià17: Tunisia: Mass Tourism in Crisis?18: From Blue to Grey? Malta’s Quest from Mass Beach to Niche Heritage Tourism19: Cruise Ship Tourism in the Caribbean: The Mess of Mass TourismSection 5: The Future20: Conclusion: Mass Tourism in the Future

      • Trusted Partner
        Business, Economics & Law
        February 2020

        Events as a Strategic Marketing Tool

        by Dorothé Gerritsen, Ronald van Olderen

        Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. It will provide an engaging resource for both students and professionals interested in Leisure, tourism and events.

      • Trusted Partner

        Born in A Great Era

        by A Record of Changes in Contemporary Lifestyle

        1978-2018, a big era. Reform and opening up have profoundly affected the changes in the way of life of the Chinese people. The manuscript replays the development of social life in China over the past 40 years of reform and opening up. It mainly sorts out the great changes in our lives in the past 40 years from the aspects of clothing, food, housing, market, love, and play. Adhering to the purpose of "a magazine and the body temperature of an era", the manuscript has a unique perspective and rich details, which can be regarded as a brief history of alternative life with warmth in this era.

      • Trusted Partner
        Humanities & Social Sciences
        June 2023

        Border images, border narratives

        The political aesthetics of boundaries and crossings

        by Johan Schimanski, Jopi Nyman

        This interdisciplinary volume explores the role of images and narratives in different borderscapes. Written by experienced scholars in the field, Border images, border narratives provides fresh insight into how borders, borderscapes, and migration are imagined and narrated in public and private spheres. Offering new ways to approach the political aesthetics of the border and its ambiguities, this volume makes a valuable contribution to the methodological renewal of border studies and presents ways of discussing cultural representations of borders and related processes. Influenced by the thinking of philosopher Jacques Rancière, this timely volume argues that narrated and mediated images of borders and borderscapes are central to the political process, as they contribute to the public negotiation of borders and address issues such as the in/visiblity of migrants and the formation of alternative borderscapes. The contributions analyse narratives and images in literary texts, political and popular imagery, surveillance data, border art, and documentaries, as well as problems related to borderland identities, migration, and trauma. The case studies provide a highly comparative range of geographical contexts ranging from Northern Europe and Britain, via Mediterranean and Mexican-USA borderlands, to Chinese borderlands from the perspectives of critical theory, literary studies, social anthropology, media studies, and political geography.

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