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      • Praphansarn Publishing Co., Ltd.

        Praphansarn Publishing is a well-known publisher, established since 1961. With our experiences and history within the Thai Publishing market, we are one of the experts. Praphansarn Publishing publishes both Fiction, Non-fiction, Young Adults and Children books. We have altogether 3 other imprints: Woman Publisher, Rainbow Publisher and Asian Manga. Each imprints specialised in its own speciality.

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      • Sociology & anthropology
        May 2019

        Traditional Chinese Medicine

        Professionalization and Integration in Hong Kong

        by Edited by Kara CHAN, Dong DONG

        Chinese medicine has a rich history that has only been made more complex by its integration with “Western” biomedicine. Legitimization of Chinese medicine in biomedicine-dominated health systems, such as that in Hong Kong, has posed significant issues. This anthology of articles explores relevant social issues related to various Chinese medicine treatments, including acupuncture and medicinal oils, as well as insight into practitioner licensing and public perception. Each chapter tackles a topic related to the complicated process of legitimizing knowledge and power within a specific social and historical context. Written by professors and researchers with extensive knowledge of Chinese medicine, government regulation, and sociology, this collection provides an overview of the challenges and current social context of Chinese medicine that affect students and practitioners of Chinese medicine, health and para-health biomedical professionals, and patients alike. Traditional Chinese Medicine: Professionalization and Integration in Hong Kong is the first book in the Mediated Health Series, which focuses on the effects of media, lifestyle, doctor-patient communication, and the economy on health and aims to help inform medical decisions and enhance the wellbeing of individuals. "This well-researched book provides deep insight into the landscape of traditional Chinese Medicine (CM), focusing on ethnic and esoteric interpretations of “Chinese” and “Western” medicine. The discussion of legitimation and perception, acupuncture, and hybridization and integration of CM provides a unique contribution into the domain. CM academics, enthusiasts, and practitioners will certainly find this book insightful, compelling, and intriguing." – Prof Ian Phau, School of Marketing, Curtin Business School

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