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      • Teaching, Language & Reference

        Balloon English

        a SCORM-compliant language course

        by James Bean, Gillian Flaherty

        Balloon English is a set of interactive lessons enriched with attractive digital assets and exercises: animations, games and personalised feedback. These digital supplementary ELT materials are for grades 1-6 mainstream education and are in line with the Communicative Approach to Language Teaching. There are 312 lessons containing 2,300+ interactive screens with 5,000+ activities, animations, games and songs. Balloon English is supplied with AI-aided Grammar and Vocabulary tools that follow the students' progress and provide language content on the basis of their results. Our AI technology supports teachers and students giving essential feedback concerning areas which need revision or focus. Balloon English is filled with a wide range of fiction and non-fiction graded texts that cover a range of interesting but familiar topics. This approach allows students to gradually develop their reading and listening skills and not be overwhelmed by the text. Following the presentation, practice, production approach, comprehension of the texts is developed through a range of simple and clear exercises supported by a feedback and reward system that motivates and attracts students to language learning. Balloon English provides a truly interactive and digital experience that engages students.   Method 1. ProductBalloon English 2. MaterialsBased on a series of ELT course books published by ILTS ltd, a UK publisher, and written by Gillian Flaherty and James Bean. 3. LanguageAmerican English 4. Age group and levelPrimary Education, Grades 1-6, CEFR A15. Methodologya) Communicative Language Teaching where the focus is on meaning and texts appropriate to the context. Balloon English is a perfect tool for building students’ communication skills. It is filled with a wide range of fiction and non-fiction graded texts that cover many interesting and familiar topics. This approach allows students to gradually develop their reading and listening skills and to not be overwhelmed by the text. The series follows the acclaimed presentation-practice-production method of teaching, and comprehension of the texts is developed through a range of simple and clear exercises supported by a feedback and reward system that motivates and attracts students to language learning. b) The Presentation, Practice and Production approach is used so that the language is presented in the form of videos, slideshows, meaningful illustrations with texts, and followed by controlled practice activities, and finally used in pairs or groups more freely, in the production stage. The practice activities relate to the main topic of the lesson and enable students to build their confidence and carry out the learning tasks successfully. At the end of each lesson students have an opportunity to use the English that they have learnt and to develop fluency. Students are encouraged to work in pairs or groups, and even walk around the classroom as part of the learning process. Each Talk and play activity is accompanied by a game which on the one hand grabs students’ attention, and on the other hand encourages pair-work or group-work, and leads to the spontaneous use of learnt language. Each game is closely related to the context of the lesson. Gamification is more likely to be successful these days because students are more willing to be active participants in its implementation. They enjoy playing computer games and immediately understand and appreciate their mechanics and rules. Educational games help teachers to manage, motivate, and engage their students. c) Personalized learning is essential in communicative language teaching. Balloon English provides a rich source of material which can be personalized by the students in the more creative parts of the lesson (Talk and play), where learners are encouraged to practice what they have learnt in pairs or small groups, and in a uniquely personal way. Personalization is strongly supported by artificial intelligence (AI) which has been built into the Balloon English tools. The Grammar tool provides suggestions for individual learning paths based on the students’ results. The Vocabulary tool is a perfect drill for playing with new words and where the learning path is built on the fly. The results of each screen determine if the students receive a more easy or more difficult set of activities within a given topic. Student performance data can be easily tracked and assessed. This data provides the teacher with a range of flexible course options best suited to the learners’ needs, either for remedial teaching or for a particular focus on the relevant areas of language knowledge and skills. d) Balloon English can easily be used in a blended learning environment. It is the perfect tool to combine technology and classroom-based learning. With blended learning, Balloon English supports students’ autonomy and helps them to work independently on areas that interest them, as well as on areas that they find difficult. It also provides the possibility of undertaking additional practice. The automatic marking function gives instant feedback and encourages students to repeat exercises as needed. Students are also given hints when they face problems with activity solving and they are rewarded for correct answers which can be very motivating.

      • Teaching, Language & Reference

        Business Update

        a SCORM-compliant course of Business English

        by Hans Mol, Joanne Collie

        Key features: Business English for adults and teens English-language communication in authentic company settings based on Business update published by Garnet Publishing Ltd 2 levels: pre-intermediate and intermediate 1 level = 12 units; 4 lessons per unit; 3 progress checks approximately 1000 screens providing 240 learning hours enriched with videos, animations, slideshows and photographs WCAG standard AI-aided personal and dynamic learning paths gaming environment for vocabulary enforcement intelligent reporting and feedback system, motivating and guiding students supported with professional training hints on what to do in specific business situations; collections of essential language; grammar topics; pronunciation activities; vocabulary glossary and audio transcription   Method Business Update is an introduction to the English-speaking business world. It uses a procedural approach to put students at ease with English-language communication in authentic company settings. Business Update provides students with the English skills that they need for business, using a carefully planned combination of task-based and multi-functional practice. It teaches specialist vocabulary and provides authentic business scenarios in which skills can be practiced. The approach to learning prepares students in dealing with everyday office life, such as making calls, working with facts and figures, taking orders and dealing with customer enquiries. A skills section accompanies each unit, including authentic reading passages, vocabulary building and writing and research projects. Business Update is enriched with hundreds of videos, animations, slideshows and photographs. It adheres to Web Content Accessibility Guidelines (WCAG).   It comes supplied with the following AI-aided components: dynamic learning paths, with a choice of easy or difficult activities, based on the self-assessment quiz present in every unit personal learning path feedback based on results in the progress check lesson (after Units 5, 10 and 15 in Level 1 and 4, 8, 12 in Level 2) smart and fun vocabulary tool helping to remember new words in a gaming environment   Lessons are supported with: professional training hints on what to do in specific business situations collections of essential language useful for speaking tasks specific grammar points extended in the Grammar section with full explanations pronunciation activities that deal with aspects of pronunciation that occur in the listening or speaking activities (enriched with the Audio Text module, where students can read and listen; the text is synchronized with the audio making it much easier to follow each line) a glossary of all essential vocabulary topic word lists containing useful vocabulary transcripts from the dialogues There is an intelligent reporting and feedback system, motivating and guiding students. Every activity completed correctly is rewarded with an animation. This motivational approach is strengthened with instant and specific feedback which is displayed for incorrect answers. Textual hints help weaker students to solve difficult activities. Most often these are quotes from listening or reading texts. They guide students to the right solution instead of giving them a straightforward answer. Students can also view which of their answers were wrong or correct. Each lesson ends with a report screen displaying results presented in %, number of hints used and number of errors made.

      • March 2020

        Mark of Odin: The Awakening

        by Xavier Marcé

        Mark of Odin: The Awakening is the first issue of the transmedia literary saga of Mark of Odin where Norse mythology meets modern warfare and science fiction in a way that will surprise you. Introduces a new literary model where you will be able to enjoy the fusion of a reading experience with the potential of an online platform with gamification features. All supported by a transmedia universe of extended content for all readers that want more once they finish the book.After reaching more than one hundred thousand readers worldwide, now Mark of Odin saga’s first book is available in English. Are you ready to accept the challenge and awake to your real fate?SynopsisThe year is 2012, Luis Oden is about to graduate as an Aerospace Engineer and he expects to be chosen to participate in the ambitious Project Hermes, to develop a new generation of space shuttles in the new European Aerospace Center of Seville, Spain. His life is seemingly perfect until he begins to suffer recurring nightmares where mighty beasts, that seem to come from the Norse mythology, assault and torture him urging him to wake up. But wake up to what?Meanwhile, Jack Preston, a Lieutenant Colonel from the USAF and responsible for the tests of the X-56 Phoenix, a prototype of an orbital superiority combat jet fighter, is sent together with his crew to Seville to review the development of the Hermes program. There he will meet Luis when they are chosen to star the parachuting exhibition for the Columbus Day.Both Luis and Preston ignore it, but a dark menace is coming and only their choices will be able to give a chance to humanity to survive.

      • Computing & IT

        Social Media Marketing - The Practical Handbook for Facebook, Instagram, TikTok & Co.

        With a comprehensive legal guide by Dr. Thomas Schwenke

        by Corina Pahrmann, Katja Kupka

        From influencer and content marketing to strategy and success measurement to platforms such as TikTok, LinkedIn or Instagram: This comprehensive standard work provides you with valuable basic knowledge and inspires with best practices and a wealth of instructive practical tips and examples for all industries and company sizes.   As a tried-and-tested practical book, it helps freelancers and marketing managers in companies and organizations to develop an individual social media strategy - with SMART goals and for defined target groups. In addition, it shows methods and indicators for measuring success and guides through all the essential channels and tools. Interviews with marketing professionals and a detailed chapter on legal aspects by attorney Thomas Schwenke complete the book. After reading, you will have internalized the special social media mindset and will build successful long-term relationships with your target groups.   Understand the basics                                                                                    How social media and its algorithms work, why interaction is so crucial, and how to lose your fear of shitstorms   Your strategy for long-term success                                                                          How to choose the right channels, develop your social media roadmap and implement it in your company - including tips on training and development   Check your success                                                                                         Which methods and tools support you with monitoring and analytics   Convince with content (marketing)                                                                     How to create useful content, position yourself as an expert, and launch a blog or podcast   Increase your reach with images and videos, stories and livestream Tips and practical examples on influencer marketing, Instagram, YouTube, TikTok and other platforms for (moving) images   Stay in the conversation                                                                                           How to create presences in the networks that matter to you and build a strong community   Focus on employer branding and social recruiting                                           How to build a strong employer brand and how your presence on LinkedIn and XING can help you do so   Stay on top of your game: social media marketing in the future                                      How messenger services, gamification, digital voice assistants, chatbots with AI, and VR/AR are changing marketing   Legal tips from the expert Dr. jur. Thomas Schwenke                                               On the safe side: legal basics for your social media marketing   The must-have for your successful social media practice in B2B and B2C environments.

      • June 2022

        I Only Cry With Emoticons

        by Yuvi Zalkow

        I Only Cry with Emoticons is a story about the many superficial ways we connect in a world full of communication devices, and how one guy learns how to connect with the people he cares about in real life. Saul’s the kind of guy who hides in the bathroom at his high-tech day job in order to write a novel about his dead grandfather, and then he wonders why his boss wants to fire him. Saul tells his almost-ex-wife about a blind date and then wonders why she slams the door in his face. When Saul gets drunk and tells his new girlfriend that he wants her to meet his ex-wife, he doesn’t understand why his girlfriend leaves him. While Saul’s career and love life crumble, he tries not to let that mess up his precious relationship with his seven-year-old son, who’s more comfortable living with Saul’s ex and her new boyfriend. When the pieces of Saul’s life crash into each other, we find out if he can wake up and cobble together a more connected life, a life as a decent dad in a decent relationship, while still finishing that novel about his bankrupt, drunk grandfather who struggled with the very same things. I Only Cry with Emoticons is about the ways that we try to connect with each other in a time when we’re sometimes more connected to our devices than our friends and family.

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