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      • Grupo Planeta

        Grupo Planeta is Spain’s leading family-owned publishing and media group and it boasts an extensive product offering at the service of culture, learning, news and audiovisual entertainment. In the years since Editorial Planeta was founded in Barcelona by José Manuel Lara Hernández, in 1949, the Group has become a multinational enterprise. It combines a solid business tradition with its capacity for innovation and its European and international vocation, with an especially prominent presence in Spain, France, Portugal and Latin America.

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      • Editorial Planeta

        Grupo Planeta is Spain’s leading family-owned publishing and media group and it boasts an extensive product offering at the service of culture, learning, news and audiovisual entertainment.

        View Rights Portal
      • Trusted Partner
        December 2015

        Interviews on 523 Project and the Discovery of Artemisinin

        by Youyou TU,etc;Interviewed and compiled by Runhong LI

        On May 23, 1967, Project 523 was started in China.In this huge project, the most significant discovery is artemisinin.Youyou Tu is the very researcher who participated in Project 523.This book has made a comprehensive and systematic review of the history of discovering artemisinin and has made itself the first works keeping complete records of the discovery of artemisinin.

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        Business, Economics & Law
        August 2020

        Tourism Planning and Development in Latin America

        by Carlos Monterrubio, Konstantinos Andriotis, Dimitrios Stylidis

        Despite the significance of tourism to the economic, social and environmental structures of Central and South America, little has been documented in the English literature about tourism in this sub-region, which in terms of population size, ranks fourth in the world with 652 million inhabitants. The first of its kind, this book focuses exclusively on tourism development, planning and their impacts in a wide number of Central and South American countries. It covers experiences, challenges, successful and unsuccessful stories, specific cases, and other tourism related issues of twelve countries in total. Each chapter is authored by scholars who have done extensive research on tourism in the countries covered. This book:Examines the impact of tourism development and planning within Latin American countries.Takes a multidisciplinary approach including Anthropology, Development, Economics, Ecology, Policy, Sociology and Tourism Planning and Management.Is the first book in English to offer an insight into extensive research undertaken within the region.This book will provide a valuable insight for tourism researchers, practitioners and decision-makers in private and public organisations, not only from the regions of Central, South and North America, but also individuals from other parts of the world who want a more encompassing view of global tourism. Table of contents Chapter 1: Strategies for regional tourism development in Argentina. A path with new initiatives for tourism dispersal policies Chapter 2: The commitment to sustainable tourism and the development of indigenous tourism in Chile Chapter 3: Tourism development in Colombia: between conflict and peace Chapter 4: Ecotourism development in Costa Rica Chapter 5: The challenges of natural and cultural heritages of Galapagos and Quito, Ecuador Chapter 6: Tourism development in Mexico Chapter 7: Panama, the "affordable exotic destination": planned tourism success and its unplanned consequences Chapter 8: The impacts of tourism in economic growth and development in Uruguay Chapter 9: Peru and Nicaragua: tourism development in postconflict eras Chapter 10: Ecuador and Panama: Lifestyle mobilities, the golden years and the quest for paradise

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        February 2023

        Love for Northeast China

        by Laoteng, whose real name is Teng Zhenfu, is a member of the Tenth Presidium of the China Writers Association and is currently the Party Secretary and Chairman of the Liaoning Writers Association. He has published ten novels, includingThe Northeast China, The Numerous Armed Conflicts,and The Forests of Beizhang;eight collections of novels, such as The Black Thrush and A City Without Crows; and three cultural essays, such as Confucian Notes. He has won the 15th and 16th Five-One Project Awards,respectively, and The Northeast China has been selected on the list of 2021 Chinese Good Books.

        "Never invest beyond theShanhai Pass", as the saying goes.The particular cultural environment and openness make the brain drain in Northeast China extremely serious. However, Miao Qing, a seemingly delicate doctoral student from a famous school, resolutely went northward because she had a personal plan thatwas related to both her father and herself, namely, to design a world-leading large aircraft. Her father once said that just as a poet without imagination must be a lousy poet, a country without advanced aircraft could never escape the fate of a backward country. For this reason, Miao Qing started her career atKunpeng Group, later went to Feiying Company to produce a leading small low-altitude aerial drone, and then sheplayed the leading role in the national G-31 project that designed a stealth supersonic aircraft and made a successful trial flight.

      • Trusted Partner
        Sport & leisure industries
        September 1998

        Strategic Planning Systems in Hospitality and Tourism

        by Edited by Luiz Moutinho

        Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date the importance of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic research. This book fills that gap. It contains the latest research which integrates theory with practice, including two new diagnostic tools developed by the authors, the Strategic Planning Index (SPI) and Marketing Planning Index (MPI). The tourism and hospitality industry is examined from a strategic perspective, including case illustrations and detailed studies of two major hotel groups, along with the relevance of the strategic planning process. The book goes on to describe strategic planning systems, at both the corporate and business unit level. International examples are used to demonstrate how these concepts and techniques can be incorporated into the design and implementation of effective strategic planning systems, in order to improve performance in hospitality and tourism organisations. This book is essential reading for senior undergraduate and postgraduate students, researchers, practitioners and consultants in management and business studies, hospitality and tourism.

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        Super Project

        by Ningmeng Kuake

        This set of 3 books, "Super Project", "High Scientific", "The Technology of the Nation", selects outstanding science and technology projects reflecting the level of scientific research, technological innovation and development of engineering equipment in China, such as manned spaceflight, lunar exploration project, Beidou Navigation, China High Speed Rail, Hong Kong-Zhuhai-Macao Bridge, quantum communication, Five-hundred-meter Aperture Spherical radio Telescopeetc, demonstrating the great Chinese wisdom and creative ability; allowing children to learn scientific and technological knowledge, and enrich their experiences at the same time, children can explore the mystery of China's technological innovation and experience the pride and technological self-confidence brought to the nation by China's intellectual production.

      • Trusted Partner
        April 2022

        Tourism Planning and Development in Western Europe

        by Konstantinos Andriotis, Carla Pinto Cardoso, Dimitrios Stylidis

        For many decades, Western European countries have undertaken diverse pathways in tourism development and planning. Most have experienced fast or even unlimited growth, resulting in overtourism and, now, the introduction of policies that respect the limits of communities and the sustainability of their resources. Focusing exclusively on tourism development, planning and policy, this book draws together new voices to discuss issues across Belgium, Denmark, Faroe Islands, Finland, France, Germany, Greenland, Iceland, Ireland, Italy, Malta, Norway, Portugal, Spain, Sweden and the UK. It: - Provides both successful and unsuccessful case studies to illuminate real, practical solutions, developed by tourism scholars who are experts in their researched context countries. - Adopts a range of methodological approaches to cover diverse and less-covered areas such as industrial tourism, saltpans, natural and cultural heritage, and micro-destinations. - Considers post-COVID tourism and the significant role of tourism stakeholders in Western Europe's re-development. An invaluable collection for policy-makers, researchers and academics, this book is also an insightful source of engaging contemporary case studies for use in the classroom.

      • Trusted Partner
        September 2022

        Tourism Planning and Development in Eastern Europe

        by Hania Janta, Konstantinos Andriotis, Dimitrios Stylidis

        Three decades ago, the hypermobility of tourists from the days before the global pandemic was truly unthinkable in Eastern Europe. The borders were closed and the region isolated from the rest of the world. Despite an extraordinary transformation of tourism in the area since, Eastern Europe remains under-explored in tourism studies. This book fills the gap by outlining contemporary strategies for tourism development in post-socialist countries, considering the opportunities and challenges as well as the initiatives and approaches to sustainability. Reviewing tourism development and planning across Albania, Bulgaria, Croatia, Czechia, Estonia, Latvia, Poland and Romania, this book: - Offers a contemporary and insightful outlook of Eastern Europe tourism, with a wide range of case studies from inter-disciplinary and single-disciplinary perspectives; - Uses varied methodological approaches and research methods, including in-depth interviews, focus groups, informal conversations, document analysis, netnography, questionnaires and secondary data, to form an interesting and diverse treatise; - Considers post-COVID tourism and the significant role of tourism stakeholders in its re-development. Illuminating the various economic, socio-cultural and environmental impacts that tourism has created, this book is a valuable reference for researchers and students of tourism and related disciplines, as well as anyone interested in the development of Eastern Europe.

      • Trusted Partner
        January 2019

        The Apollo Project and Moonwalks

        by Joseph A. Angelo, Jr.

        Aimed at inspiring students in high school and college to become the space experts of tomorrow, this eBook discusses the history of the Apollo Project, the project that landed humanity on the moon. Readers will find summaries of the missions, detailed descriptions of the modules that made up the Apollo spacecraft, a wealth of images, and more.

      • Trusted Partner
        January 2019

        The Gemini Project and Space Walks

        by Joseph A. Angelo, Jr.

        Aimed at inspiring students in high school and college to become the space experts of tomorrow, this eBook discusses the history of the Gemini Project, which built upon the accomplishments of the preceding Mercury Project by launching a maneuverable spacecraft with two crewmembers and by performing America's first spacewalk. Readers will find summaries of the missions, a detailed description of how the Gemini spacecraft worked, a wealth of images, and more.

      • Trusted Partner
        January 2019

        The Mercury Project and Tiny Space Capsules

        by Joseph A. Angelo, Jr.

        Aimed at inspiring students in high school and college to become the space experts of tomorrow, this eBook discusses the history of the Mercury Project—the pioneering American effort to put a human being into orbit—with detailed summaries of the missions plus a wealth of images that bring the project to life.

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        Business, Economics & Law
        October 2020

        Design Thinking Navigator

        Kartenset zur kreativen Projektarbeit

        by Mayer, Lena; Osann, Isabell; Szymanski, Caroline; Taheri, Mana

        Design Thinking: Solve problems together, user-centered and iterative, develop innovations and have fun doing so! - Practical cards for innovation project work with change of perspective- Consistently customer-oriented and iterative- Targeted use of the maps in project planning and implementation with Design Thinking- Pragmatic, compact and wonderfully descriptive- Suitable for the most diverse questions or problems- With folding poster for targeted use of maps in project planning and decorative at the workplace- From the authors "Design Thinking Quick Start

      • Trusted Partner
        Product design
        October 2018

        Creative Souvenirs Design

        by Zhu Yue, Yang Meng

        It is quite significant for the souvenirs for travellers to mould fine figures of tourism and make brands for tourism and promote the development of tourism. The souvenirs for travellers which adopt the people's ideas in particular regions, give expressions to the history of the regions, prolong the folk contradition and make the regional culture be rich and bring forth new ideas. No matter who they are, Whatever they are, famous specialized working men or new hands, they have the same wish to activate the regionous culture, then, improve people's income and raise their consumption. The author of the book collects many concrete examples showing the design of the unique keepsakes by outstanding designers from all over the world into the book. Following the publishment of this book, more and more readers  will suely become better and better designers of tourist souvenirs.

      • Trusted Partner
        Business, Economics & Law
        June 2016

        Creating Experience Value in Tourism

        by Peter Björk, Nina K Prebensen, Prakash Chathoth, Joseph S Chen, M. Joseph Sirgy, Muzaffer Uysal, Graham M S Dann, Tove I. Dahl, Lidia Andrades Caldito, Haywantee Ramkissoon, Vincent Magnini, Øystein Jensen, Line Mathisen, Akan Yanik, Tor Korneliussen, Xiaojuan Yu, Bruce Prideaux, Lena Mossberg, Ossi Pesämaa, Young-Souk Lee

        As the field of tourism grows in maturity and scientific sophistication, it is important to fully understand the breadth and depth of vacation experience value. Current research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. Providing an analytical and systematic clarification of the approaches, this book suggests an understanding of the differences, offering new and practical knowledge for tourism scholars and professionals to highlight the relevance of the concept to firms and organizations. Including a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour and factors affecting value creation from physiological and psychological perspectives. Concluding with a summary of the areas for future research, it is a valuable resource for researchers of tourism, leisure and recreation. ; This book evaluates vacation experience value, as it is created and co-created by the tourist engaging in the experience, for himself, other tourists and the tourism firm. Providing a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour. ; I: Preface1: Co-creation of Tourist Experience: Scope, Definition and Structure2: Dynamic Drivers of Tourist Experiences3: Tourist Experience Value: Tourist Experience and Life Satisfaction4: Conceptualization of Value Co-creation in the Tourism Context5: Why, Oh Why, Oh Why, Do People Travel Abroad?6: Revisiting Self-congruity Th eory in Travel and Tourism7: Moving People: A Conceptual Framework for Understanding How Visitor Experiences can be enhanced by Mindful Attention to Interest8: Co-creation of Experience Value: A Tourist Behaviour Approach9: Authenticity as a Value Co-creator of Tourism Experiences10: Experience Co-creation Depends on Rapport-building: Training Implications for the Service Frontline11: Approaches for the Evaluation of Visitor Experiences at Tourist Attractions12: Storytelling in a Co-creation Perspective13: Tourist Information Search: A DIY Approach to Creating Experience Value14: Co-creation of Value and Social Media: How?15: Prices and Value in Co-produced Hospitality and Tourism Experiences16: Value Creation: A Tourism Mobilities Perspective17: Guide Performance: Co-created Experiences for Tourist Immersion18: Value Creation and Co-creation in Tourist Experiences: An East Asian Cultural Knowledge Framework Approach19: Challenges and Future Research Directions

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        Humanities & Social Sciences
        November 2022

        Imperial Inequalities

        by Gurminder Bhambra, Julia McClure

      • Trusted Partner
        Sport & leisure industries
        October 2002

        Ecotourism Programme Planning

        by David A Fennell

        Recreation programming is a tool that allows for the enjoyment of rewarding leisure experiences. It describes the relationship between tour operators and tourists and how service providers can effectively plan and implement their ideas through informative and educational ecotourism programmes. This book provides a practical basis for integrated ecotourism programme planning, it covers all aspects of planning including: design, implementation and evaluation. The book introduces the concept of recreation programming to ecotourism.

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