Business, Economics & Law
The Leader as Influencer
Want to lead? First, you need to be followed
by Barbara Liebermeister
The trendsetter as role model Managers and influencers have much in common. They are not born, but made – and both are ‘made’ by their followers. We live in a digitalised, globalised world: one in which the role of authority is ever less significant and the importance of networking is growing all the time. The leaders of the future are credible, inspiring and with a knack for eye-level communication: the very same attributes that propel an influencer to success. In the modern business world, the difference between success and failure depends on effective relationship management based on high personal credibility and integrity as a leader. True power results from personality. We need a fresh understanding of leadership based, in turn, on a new conception of human nature itself. We need team spirit. The author shows the mechanisms that make influencers successful and explains how business leaders can implement these in their day-to-day working lives. As the best leaders already know: it is those that can win over their employees as individuals that will truly reap the rewards long-term. Influencer success strategies applied to everyday business Concrete practical tips for leaders Examples from a variety of national and international organisations Barbara Liebermeister is an economist by education and a management consultant and keynote speaker by trade. After beginning her career in marketing and sales for international corporations such as Christian Dior, L‘OREAL and Hoechst, she went on to lead pro-jects for the Royal Bank of Scotland, Deutsche Bank, Merck, Fidelity International and many more. Liebermeister is the founder and head of the Insti-tute for Leadership Culture in a Digital Age (IFIDZ) in Frankfurt, which researches the challenges faced by companies’ management cultures in an environ-ment characterised by rapid technological and social change. It develops strategies, methods and tools to impart the skills required by future managers and in-crease their effectiveness within their organisations
