Teaching, Language & Reference
November 2015
Your Search Results
-
Promoted Content
-
Promoted Content
-
Trusted Partner
Teaching, Language & ReferenceNovember 2015Kids and branding in a digital world
by Barry Gunter
This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators. ;
-
Trusted Partner
Communication studiesNovember 2015Kids and branding in a digital world
by Barrie Gunter
This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators.
-
Trusted Partner
Humanities & Social SciencesFebruary 2018Framing referendum campaigns in the news
by Marina Dekavalla
This book discusses the framing of referendum campaigns in the news media, focusing particularly on the case of the 2014 Scottish independence referendum. Using a comprehensive content analysis of print and broadcast coverage as well as in-depth interviews with broadcast journalists and their sources during this campaign, it provides an account of how journalists construct the frames that define their coverage of contested political campaigns. It views the mediation process from the perspective of those who participate directly in it, namely journalists and political communicators. It puts forward an original theoretical model to account for frame building in the context of referendums in Western media systems, using insights from this and from other cases. The book makes an original contribution to the study of media frames during referendums and is key reading for scholars and students interested in journalism, the processes of political communication and the mediation of politics.
-
Trusted Partner
Humanities & Social SciencesFebruary 2018Framing referendum campaigns in the news
by Marina Dekavalla
-
Trusted Partner
Humanities & Social SciencesFebruary 2018Framing referendum campaigns in the news
by Marina Dekavalla
-
Trusted Partner
Humanities & Social SciencesSeptember 2019Framing referendum campaigns in the news
by Marina Dekavalla
This book discusses the framing of referendum campaigns in the news media, focusing particularly on the case of the 2014 Scottish independence referendum. Using a comprehensive content analysis of print and broadcast coverage as well as in-depth interviews with broadcast journalists and their sources during this campaign, it provides an account of how journalists construct the frames that define their coverage of contested political campaigns. It views the mediation process from the perspective of those who participate directly in it, namely journalists and political communicators. It puts forward an original theoretical model to account for frame building in the context of referendums in Western media systems, using insights from this and from other cases. The book makes an original contribution to the study of media frames during referendums and is key reading for scholars and students interested in journalism, the processes of political communication and the mediation of politics.
-
Trusted Partner
Teaching, Language & ReferenceJuly 2022Africa 2.0
Inside a continent’s communications revolution
by Russell Southwood
Africa wired up provides an important history of how two technologies - mobile calling and internet - were made available to millions of Sub-Saharan Africans and the impact they have had on their lives. The book deals with the political challenges of liberalization and privatization that needed to be in place to get these technologies built. It analyses how the mobile phone fundamentally changed communications in Sub-Saharan Africa and the ways Africans have made these technologies part of their lives. It examines critically the technologies' impact on development practices and the key role development actors played in accelerating things like regulatory reform, fibre roll-out and mobile money. The book considers how corruption in the industry is a prism through which patronage relationships in Government can be understood. The arrival of a start-up ecosystem has the potential to break these relationships and offer a new wave of investment opportunities. The author seeks to go beyond the hype to make a provisional assessment of the kinds of changes that have happened over three decades. It examines how and why these technologies became transformative and seem to have opened out a very different future for Sub-Saharan Africa.
-
Trusted Partner
Teaching, Language & ReferenceJuly 2022Africa 2.0
Inside a continent’s communications revolution
by Russell Southwood
Africa wired up provides an important history of how two technologies - mobile calling and internet - were made available to millions of Sub-Saharan Africans and the impact they have had on their lives. The book deals with the political challenges of liberalization and privatization that needed to be in place to get these technologies built. It analyses how the mobile phone fundamentally changed communications in Sub-Saharan Africa and the ways Africans have made these technologies part of their lives. It examines critically the technologies' impact on development practices and the key role development actors played in accelerating things like regulatory reform, fibre roll-out and mobile money. The book considers how corruption in the industry is a prism through which patronage relationships in Government can be understood. The arrival of a start-up ecosystem has the potential to break these relationships and offer a new wave of investment opportunities. The author seeks to go beyond the hype to make a provisional assessment of the kinds of changes that have happened over three decades. It examines how and why these technologies became transformative and seem to have opened out a very different future for Sub-Saharan Africa.
-
Trusted Partner
Teaching, Language & ReferenceJuly 2022Africa 2.0
Inside a continent’s communications revolution
by Russell Southwood
Africa 2.0 provides an important history of how two technologies - mobile calling and internet - were made available to millions of sub-Saharan Africans and the impact they have had on their lives. The book deals with the political challenges of liberalization and privatization that needed to be in place to get these technologies built. It analyses how the mobile phone fundamentally changed communications in sub-Saharan Africa and the ways Africans have made these technologies part of their lives, opening up a very different future. The book examines critically the technologies' impact on development practices and the key role development actors played in accelerating things like regulatory reform, fibre roll-out and mobile money. Southwood considers how corruption in the industry is a prism through which patronage relationships in government can be understood.
-
Trusted Partner
Humanities & Social SciencesOctober 2023Visualising far-right environments
Communication and the politics of nature
by Bernhard Forchtner
This volume presents ground-breaking analyses of how the far right represents natural environments and environmentalism around the globe. Images are not simply pervasive in our increasingly visual culture - they are a means of proposing worlds to viewers. Accordingly, the book approaches the visual not as something 'extra' or 'illustrative' but as a key means of producing identities and 'doing politics'. Putting visuality centre stage and covering political parties and non-party actors in Africa, Asia, Australia and New Zealand, Europe and the United States, contributors demonstrate the various ways in which the far right articulates natural environments and the rampant environmental crises of the twenty-first century, providing essential insights into such multifaceted politics.
-
Trusted Partner
Humanities & Social SciencesOctober 2023Visualising far-right environments
Communication and the politics of nature
by Bernhard Forchtner
This volume presents ground-breaking analyses of how the far right represents natural environments and environmentalism around the globe. Images are not simply pervasive in our increasingly visual culture - they are a means of proposing worlds to viewers. Accordingly, the book approaches the visual not as something 'extra' or 'illustrative' but as a key means of producing identities and 'doing politics'. Putting visuality centre stage and covering political parties and non-party actors in Africa, Asia, Australia and New Zealand, Europe and the United States, contributors demonstrate the various ways in which the far right articulates natural environments and the rampant environmental crises of the twenty-first century, providing essential insights into such multifaceted politics.
-
Trusted Partner
Humanities & Social SciencesJune 2025Visualising far-right environments
Communication and the politics of nature
by Bernhard Forchtner
This volume presents ground-breaking analyses of how the far right represents natural environments and environmentalism around the globe. Images are not simply pervasive in our increasingly visual culture - they are a means of proposing worlds to viewers. Accordingly, the book approaches the visual not as something 'extra' or 'illustrative' but as a key means of producing identities and 'doing politics'. Putting visuality centre stage and covering political parties and non-party actors in Africa, Asia, Australia and New Zealand, Europe and the United States, contributors demonstrate the various ways in which the far right articulates natural environments and the rampant environmental crises of the twenty-first century, providing essential insights into such multifaceted politics.
-
Trusted Partner
Humanities & Social SciencesOctober 2023Visualising far-right environments
Communication and the politics of nature
by Bernhard Forchtner
This volume presents ground-breaking analyses of how the far right represents natural environments and environmentalism around the globe. Images are not simply pervasive in our increasingly visual culture - they are a means of proposing worlds to viewers. Accordingly, the book approaches the visual not as something 'extra' or 'illustrative' but as a key means of producing identities and 'doing politics'. Putting visuality centre stage and covering political parties and non-party actors in Africa, Asia, Australia and New Zealand, Europe and the United States, contributors demonstrate the various ways in which the far right articulates natural environments and the rampant environmental crises of the twenty-first century, providing essential insights into such multifaceted politics.
-
Trusted Partner
Teaching, Language & ReferenceJuly 2022Africa 2.0
Inside a continent’s communications revolution
by Russell Southwood
Africa wired up provides an important history of how two technologies - mobile calling and internet - were made available to millions of Sub-Saharan Africans and the impact they have had on their lives. The book deals with the political challenges of liberalization and privatization that needed to be in place to get these technologies built. It analyses how the mobile phone fundamentally changed communications in Sub-Saharan Africa and the ways Africans have made these technologies part of their lives. It examines critically the technologies' impact on development practices and the key role development actors played in accelerating things like regulatory reform, fibre roll-out and mobile money. The book considers how corruption in the industry is a prism through which patronage relationships in Government can be understood. The arrival of a start-up ecosystem has the potential to break these relationships and offer a new wave of investment opportunities. The author seeks to go beyond the hype to make a provisional assessment of the kinds of changes that have happened over three decades. It examines how and why these technologies became transformative and seem to have opened out a very different future for Sub-Saharan Africa.
-
Teaching, Language & ReferenceSeptember 2018Communication and Media Ethics
by Patrick Lee Plaisance
The Handbooks series aims to integrate knowledge of communication structures and processes. It is also dedicated to cultural and epistemological diversity, covering work originating from around the globe and often applying very different scholarly approaches. The series is divided into volumes that address the following themes: Under the rubric "Messages, Codes and Channels," individual volumes address non-verbal, verbal, and visual communication, as well as communication and technology; Volumes in the "Mode of Address, Communication Situations and Context" section are devoted to interpersonal communication (narrowcasting ), broadcasting and organizational communication; Another section features three volumes that cover the "Methodology" of communication science; The extensive section on "Application Areas" features volumes devoted to marketing, science communication, health communication, political communication and other areas; The introductory volume to the series is concerned with Theories and Models of Communication; Finally, the last volume in the series will be devoted to "Futures" for communication science. The series as a whole aims at meeting the needs of undergraduates, postgraduates, academics and researchers across the area of communication studies. Ultimately, the Handbooks of Communication Science are a comprehensive summation of the field in the early decades of the 21st century.
-
Business, Economics & LawGo the Extra Inch
By the inch its a cinch ... by the yard it's hard
by Guy Arnold
Go the Extra Inch is a simple powerful syatematic approach to continual improvement in systems, processes and behaviours, both at home and in the workplace. Using the principles of common sense, this process can help find solutions to life's most pressing problems, whilst at the same time reducing cost and stress.
-
Social, group or collective psychologyJune 2001Between Ourselves
Second Person Issues in the Study of Consciousness
by Thompson, Evan, B01
The first volume in this series (The View from Within, ed. Francisco Varela and Jonathan Shear) was a study of first-person approaches to the study of consciousness. Second-person ‘I–You’ relations are central to human life yet have been neglected in...
-
Business & managementTalking the Walk: Should Ceos Think More About Sex?
How gender impacts management and leadership communication
by Julia Ibbotson
Can professional and business women "talk the walk"? This book reports on academic research in this field but is written in an easy-to-read style for the general public. Today, increasing numbers of women may aspire more and more to higher management positions. Indeed, today's young women expect promotional prospects in their chosen careers. But statistics show that they are not achieving the success they desire. The norm is still for women's progress in the workplace to be halted at junior management levels. Dr Julia Ibbotson, an academic and researcher, looks at some reasons why and suggests ways of reversing this trend. In this book, the author presents research evidence from her study which explores the issues of management communication from a gender perspective in secondary schools in the UK. It arose from the author’s concern regarding the imbalance of men and women progressing to higher levels of management, as shown in the statistics published by the UK's Department for Education in a series of documents over 20 years. Current research also indicates that this picture has still not changed by 2011. So, what can be done to change it? Evidence in this book looks at the possibility that there are gender differences in the way men and women managers talk in the workplace, which have the effect of undermining women's chances of promotion to higher leadership positions. In other words, do women "talk the walk"? And should CEOs think more carefully about the gender balance of their management and leadership teams so that they can create more effective working groups fit for the economic issues of the twenty first century recession and post-recession?
