Your Search Results(showing 25)

    • Communication studiesx
    • Trusted Partner
      Teaching, Language & Reference
      November 2015

      Kids and branding in a digital world

      by Barry Gunter

      This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators. ;

    • Trusted Partner
      Communication studies
      November 2015

      Kids and branding in a digital world

      by Barrie Gunter

      This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators.

    • Trusted Partner
      Humanities & Social Sciences
      February 2018

      Framing referendum campaigns in the news

      by Marina Dekavalla

      This book discusses the framing of referendum campaigns in the news media, focusing particularly on the case of the 2014 Scottish independence referendum. Using a comprehensive content analysis of print and broadcast coverage as well as in-depth interviews with broadcast journalists and their sources during this campaign, it provides an account of how journalists construct the frames that define their coverage of contested political campaigns. It views the mediation process from the perspective of those who participate directly in it, namely journalists and political communicators. It puts forward an original theoretical model to account for frame building in the context of referendums in Western media systems, using insights from this and from other cases. The book makes an original contribution to the study of media frames during referendums and is key reading for scholars and students interested in journalism, the processes of political communication and the mediation of politics.

    • Trusted Partner
      Humanities & Social Sciences
      February 2018

      Framing referendum campaigns in the news

      by Marina Dekavalla

    • Trusted Partner
      Humanities & Social Sciences
      February 2018

      Framing referendum campaigns in the news

      by Marina Dekavalla

    • Trusted Partner
      Humanities & Social Sciences
      September 2019

      Framing referendum campaigns in the news

      by Marina Dekavalla

      This book discusses the framing of referendum campaigns in the news media, focusing particularly on the case of the 2014 Scottish independence referendum. Using a comprehensive content analysis of print and broadcast coverage as well as in-depth interviews with broadcast journalists and their sources during this campaign, it provides an account of how journalists construct the frames that define their coverage of contested political campaigns. It views the mediation process from the perspective of those who participate directly in it, namely journalists and political communicators. It puts forward an original theoretical model to account for frame building in the context of referendums in Western media systems, using insights from this and from other cases. The book makes an original contribution to the study of media frames during referendums and is key reading for scholars and students interested in journalism, the processes of political communication and the mediation of politics.

    • Trusted Partner
      Teaching, Language & Reference
      July 2022

      Africa 2.0

      Inside a continent’s communications revolution

      by Russell Southwood

      Africa wired up provides an important history of how two technologies - mobile calling and internet - were made available to millions of Sub-Saharan Africans and the impact they have had on their lives. The book deals with the political challenges of liberalization and privatization that needed to be in place to get these technologies built. It analyses how the mobile phone fundamentally changed communications in Sub-Saharan Africa and the ways Africans have made these technologies part of their lives. It examines critically the technologies' impact on development practices and the key role development actors played in accelerating things like regulatory reform, fibre roll-out and mobile money. The book considers how corruption in the industry is a prism through which patronage relationships in Government can be understood. The arrival of a start-up ecosystem has the potential to break these relationships and offer a new wave of investment opportunities. The author seeks to go beyond the hype to make a provisional assessment of the kinds of changes that have happened over three decades. It examines how and why these technologies became transformative and seem to have opened out a very different future for Sub-Saharan Africa.

    • Trusted Partner
      Teaching, Language & Reference
      July 2022

      Africa 2.0

      Inside a continent’s communications revolution

      by Russell Southwood

      Africa wired up provides an important history of how two technologies - mobile calling and internet - were made available to millions of Sub-Saharan Africans and the impact they have had on their lives. The book deals with the political challenges of liberalization and privatization that needed to be in place to get these technologies built. It analyses how the mobile phone fundamentally changed communications in Sub-Saharan Africa and the ways Africans have made these technologies part of their lives. It examines critically the technologies' impact on development practices and the key role development actors played in accelerating things like regulatory reform, fibre roll-out and mobile money. The book considers how corruption in the industry is a prism through which patronage relationships in Government can be understood. The arrival of a start-up ecosystem has the potential to break these relationships and offer a new wave of investment opportunities. The author seeks to go beyond the hype to make a provisional assessment of the kinds of changes that have happened over three decades. It examines how and why these technologies became transformative and seem to have opened out a very different future for Sub-Saharan Africa.

    • Trusted Partner
      Teaching, Language & Reference
      July 2022

      Africa 2.0

      Inside a continent’s communications revolution

      by Russell Southwood

      Africa 2.0 provides an important history of how two technologies - mobile calling and internet - were made available to millions of sub-Saharan Africans and the impact they have had on their lives. The book deals with the political challenges of liberalization and privatization that needed to be in place to get these technologies built. It analyses how the mobile phone fundamentally changed communications in sub-Saharan Africa and the ways Africans have made these technologies part of their lives, opening up a very different future. The book examines critically the technologies' impact on development practices and the key role development actors played in accelerating things like regulatory reform, fibre roll-out and mobile money. Southwood considers how corruption in the industry is a prism through which patronage relationships in government can be understood.

    • Trusted Partner
      Humanities & Social Sciences
      October 2023

      Visualising far-right environments

      Communication and the politics of nature

      by Bernhard Forchtner

      This volume presents ground-breaking analyses of how the far right represents natural environments and environmentalism around the globe. Images are not simply pervasive in our increasingly visual culture - they are a means of proposing worlds to viewers. Accordingly, the book approaches the visual not as something 'extra' or 'illustrative' but as a key means of producing identities and 'doing politics'. Putting visuality centre stage and covering political parties and non-party actors in Africa, Asia, Australia and New Zealand, Europe and the United States, contributors demonstrate the various ways in which the far right articulates natural environments and the rampant environmental crises of the twenty-first century, providing essential insights into such multifaceted politics.

    • Trusted Partner
      Humanities & Social Sciences
      October 2023

      Visualising far-right environments

      Communication and the politics of nature

      by Bernhard Forchtner

      This volume presents ground-breaking analyses of how the far right represents natural environments and environmentalism around the globe. Images are not simply pervasive in our increasingly visual culture - they are a means of proposing worlds to viewers. Accordingly, the book approaches the visual not as something 'extra' or 'illustrative' but as a key means of producing identities and 'doing politics'. Putting visuality centre stage and covering political parties and non-party actors in Africa, Asia, Australia and New Zealand, Europe and the United States, contributors demonstrate the various ways in which the far right articulates natural environments and the rampant environmental crises of the twenty-first century, providing essential insights into such multifaceted politics.

    • Trusted Partner
      Humanities & Social Sciences
      June 2025

      Visualising far-right environments

      Communication and the politics of nature

      by Bernhard Forchtner

      This volume presents ground-breaking analyses of how the far right represents natural environments and environmentalism around the globe. Images are not simply pervasive in our increasingly visual culture - they are a means of proposing worlds to viewers. Accordingly, the book approaches the visual not as something 'extra' or 'illustrative' but as a key means of producing identities and 'doing politics'. Putting visuality centre stage and covering political parties and non-party actors in Africa, Asia, Australia and New Zealand, Europe and the United States, contributors demonstrate the various ways in which the far right articulates natural environments and the rampant environmental crises of the twenty-first century, providing essential insights into such multifaceted politics.

    • Trusted Partner
      Teaching, Language & Reference
      July 2022

      Africa 2.0

      Inside a continent’s communications revolution

      by Russell Southwood

      Africa wired up provides an important history of how two technologies - mobile calling and internet - were made available to millions of Sub-Saharan Africans and the impact they have had on their lives. The book deals with the political challenges of liberalization and privatization that needed to be in place to get these technologies built. It analyses how the mobile phone fundamentally changed communications in Sub-Saharan Africa and the ways Africans have made these technologies part of their lives. It examines critically the technologies' impact on development practices and the key role development actors played in accelerating things like regulatory reform, fibre roll-out and mobile money. The book considers how corruption in the industry is a prism through which patronage relationships in Government can be understood. The arrival of a start-up ecosystem has the potential to break these relationships and offer a new wave of investment opportunities. The author seeks to go beyond the hype to make a provisional assessment of the kinds of changes that have happened over three decades. It examines how and why these technologies became transformative and seem to have opened out a very different future for Sub-Saharan Africa.

    • Trusted Partner
      Humanities & Social Sciences
      October 2023

      Visualising far-right environments

      Communication and the politics of nature

      by Bernhard Forchtner

      This volume presents ground-breaking analyses of how the far right represents natural environments and environmentalism around the globe. Images are not simply pervasive in our increasingly visual culture - they are a means of proposing worlds to viewers. Accordingly, the book approaches the visual not as something 'extra' or 'illustrative' but as a key means of producing identities and 'doing politics'. Putting visuality centre stage and covering political parties and non-party actors in Africa, Asia, Australia and New Zealand, Europe and the United States, contributors demonstrate the various ways in which the far right articulates natural environments and the rampant environmental crises of the twenty-first century, providing essential insights into such multifaceted politics.

    • Trusted Partner
      Humanities & Social Sciences
      March 2026

      Creative research communication

      Theory and practice (Second edition)

      by Clare Wilkinson, Emma Weitkamp

      Creative Research Communication explores contemporary approaches to research communication and engagement, whilst examining the history and key debates in the field. Starting from the premise that researchers can and ought to participate in the public sphere, in any discipline, this book provides practical guidance and advice on engaging the public inclusively where they are, whether that is at the theatre, via policymakers, at a science festival or through citizen science. Researchers increasingly recognise the need to move away from one-size fits all and embrace opportunities for creative approaches to research communication. This book argues for a shift away from metrics and tick box approaches and towards approaches that work for individuals, in the context of their own discipline and interests, and with an inclusive approach. Through a combination of practical examples and theoretical context, it offers an accessible introduction to student and practitioner alike. This updated edition contains new chapters on inclusivity and professionalization, and all content has been thoroughly updated to reflect developments in the field, covering topics such as digital, intersectionality, activism, internet safety and reliability and decolonialisation of science.

    • Trusted Partner
      Humanities & Social Sciences
      March 2026

      Creative research communication

      Theory and practice (Second edition)

      by Clare Wilkinson, Emma Weitkamp

      Creative Research Communication explores contemporary approaches to research communication and engagement, whilst examining the history and key debates in the field. Starting from the premise that researchers can and ought to participate in the public sphere, in any discipline, this book provides practical guidance and advice on engaging the public inclusively where they are, whether that is at the theatre, via policymakers, at a science festival or through citizen science. Researchers increasingly recognise the need to move away from one-size fits all and embrace opportunities for creative approaches to research communication. This book argues for a shift away from metrics and tick box approaches and towards approaches that work for individuals, in the context of their own discipline and interests, and with an inclusive approach. Through a combination of practical examples and theoretical context, it offers an accessible introduction to student and practitioner alike. This updated edition contains new chapters on inclusivity and professionalization, and all content has been thoroughly updated to reflect developments in the field, covering topics such as digital, intersectionality, activism, internet safety and reliability and decolonialisation of science.

    • Teaching, Language & Reference
      September 2018

      Communication and Media Ethics

      by Patrick Lee Plaisance

      The Handbooks series aims to integrate knowledge of communication structures and processes. It is also dedicated to cultural and epistemological diversity, covering work originating from around the globe and often applying very different scholarly approaches. The series is divided into volumes that address the following themes: Under the rubric "Messages, Codes and Channels," individual volumes address non-verbal, verbal, and visual communication, as well as communication and technology; Volumes in the "Mode of Address, Communication Situations and Context" section are devoted to interpersonal communication (narrowcasting ), broadcasting and organizational communication; Another section features three volumes that cover the "Methodology" of communication science; The extensive section on "Application Areas" features volumes devoted to marketing, science communication, health communication, political communication and other areas; The introductory volume to the series is concerned with Theories and Models of Communication; Finally, the last volume in the series will be devoted to "Futures" for communication science. The series as a whole aims at meeting the needs of undergraduates, postgraduates, academics and researchers across the area of communication studies. Ultimately, the Handbooks of Communication Science are a comprehensive summation of the field in the early decades of the 21st century.

    • Business, Economics & Law

      Go the Extra Inch

      By the inch its a cinch ... by the yard it's hard

      by Guy Arnold

      Go the Extra Inch is a simple powerful syatematic approach to continual improvement in systems, processes and behaviours, both at home and in the workplace. Using the principles of common sense, this process can help find solutions to life's most pressing problems, whilst at the same time reducing cost and stress.

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