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      • Optimum Type
        Typography & lettering

        Optimum Type

        Custom Typography Design and Application

        by Sandu Publishing

        We see before we read. We are attracted by the character of a word before getting its meaning. A tailor-made creative type makes use of this effect, visualising a specific brand to deliver its ideas and make the brand stand out among the crowd. To create an optimum type, designers must understand the brands’ philosophies, communicate and empathise with the clients, and reach a perfect solution with their professional skills.   This publication features over 100 creative custom-created types from designers and agencies all over the world. In this book, readers can draw a lesson from their work processes and their solution proposals, and get inspiration on how to design a type that satisfies their clients and makes them go wow!

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      • Asia-Pacific Design No. 16
        Typography & lettering

        Asia-Pacific Design No. 16

        by Sandu Publishing

        As the most authoritative professional design yearbook in Asia-Pacific region, Asia-Pacific Design (APD) has been published 15 volumes by Sandu Publishing since 2005. APD aims at promoting design in Asia-Pacific Region and providing good opportunities for excellent designers to stand out.   The key to the design is to get deep feelings and experiences by constantly observing life and participating in society, to find the best creative point. With the development of the times, more tools are used to transmit information. The technological innovation has also expanded the depth and breadth of design. And design has become more diverse. Designers not only develop the traditional techniques, but also know how to integrate many different elements, such as color matching, creative graphics, online experience, cool AI/AR/VR/MR, etc. A multi-level design ecological language is formed with the diversity of design.   In 2020, under the subject of “Multivariate Integration of Design,” APD No. 16 will explore how designers seek innovative solutions and possibilities for social, economic, and technological issues, together with the efforts of famous designers all over the region. All submitted works will be selected by the international jury to select the final result. For the first time, APD has set up the Best Design Award (20 pcs), Nomination Award (80 pcs), and Finalist.

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      • Roger Excoffon
        The Arts
        May 2011

        Roger Excoffon

        Le gentleman de la typographie

        by David Rault

        Roger Excoffon: a name that means little to the man in the street. And yet… if this man in the street were born in France between 1930 and today, he would doubtless have been exposed to one of his creations. A talented typeface designer (Mistral, Banco, Choc and Antique Olive all bear his signature) and adman (he designed hundreds of posters and logos, such as for Air France), Roger Excoffon is likely among those whose splendid work accompanies our every step, emphatically inhabiting the collective unconscious. His alphabets were whole, alive with uncommon personality and vigor; they were highly prevalent in the 1950s and 1960s, gracing many cafés, hair salons and bakeries, adorned with a flavor and connotations that in fact would engender a disinterest in following years; willingly obsolescent, profoundly French, esthetically dazzling, they are integral to our history and culture. This bilingual French and English monograph by David Rault (graphic designer and journalist, director of the Atelier Perrousseaux collection, member of ATypI, and author of Guide pratique de choix typographique) deals with the type designer as well as the adman, with the man as well as the artist, and features: a biography based on an unpublished interview Roger Excoffon gave to François Richaudeau in 1977; an important iconography (including rare photographs by Jean Dieuzaide and never before published paintings from private collections); and exceptional contributions by Massin, Peter Knapp, José Mendoza y Almeida, Jean-François Porchez, François Richaudeau, Yves Perrousseaux and Hrant Papazian.

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      • Guide pratique de choix typographique
        The Arts
        February 2015

        Guide pratique de choix typographique

        Nouvelle édition, revue et augmentée : un véritable guide de survie en milieu typographique !

        by David Rault

        Every typeface, beyond its shape, carries its own story and a cultural, historical and social legacy; it creates, by its sole presence on a page, beyond the meaning of the written words, an actual ambiance. This book is here to give you all the keys which will allow you to choose the right font for any given job, and to make a relevant and aesthetic layout. About 60 typefaces are presented along its pages; each of them is analyzed, its designer is presented, as well as the social context and every connotation brought out by its use. A form at the end of the book will allow you to find easily and quickly the right font based on keywords. Furthermore, a few personalities from the world of typography and publishing (Erik Spiekermann, Xavier Dupre, Alejandro Paul, Alain Beaulet or Bas Jacobs) participated to the book by answering the tricky question "what is your favorite typeface?" It is therefore possible to read this book in many different ways: either you need to quickly find the answer to a professional problem, or you read it from beginning to end, as an amator willing to know more about these letters we read without thinking, these familiar alphabets we see everywhere and abouth which we actually don't know much. This new edition, which follows the success of the first print, have been completely reviewed and upgraded, contains 50 pages more, with new typefaces and exclusive participations from Jim Parkinson, Nick Shinn, Etienne Robial, Jean-Christophe Menu and Bruno Leandri.

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      • Typography for Screen
        Typography & lettering

        Typography for Screen

        by Sandu Publishing

        Typography for Screen features various creative typography projects for the digital screen, such as motion graphics, webpage design, and conceptual experiments and explores typographic application in visual and information hierarchies within the digital screen environment. Exclusive interviews with designers and studios integrate different knowledge and design philosophies constituting a true source of inspiration for designers and students.

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      • Indie Type
        Typography & lettering

        Indie Type

        Typefaces and Creative Font Application in Design

        by Sandu Publishing

        This book includes a series of typefaces selected by their innovative, aesthetic, or adaptable approach, including a representation of their use in different international projects. It also features a series of interviews to five representative typeface designers who provide an account of the creative process behind designing a typeface, how it was created, focusing on creative typeface application in branding and graphic design. This book will serve as an inspiration for those who are interested in fonts design and want to create something new. This book would probably be the best way for them to get inspired.

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