Unobtrusive Measures
Uh-oh! Or Right On!
by Webb, Eugene J.; Campbell, Donald T.; Schwartz, Richard D.
Description
Thirty-five years ago, the four authors of this book addressed the problems of validity in social science research. They were interested in new and unused methods for obtaining information. The original edition and an expanded version have often been cited as justification for using novel means to supplement, if not replace, conventional techniques, especially survey and archival research. Illustrations abound in this book. While the novelty of the illustrations will keep many a graduate student amused, the more serious purpose is to authorize and motivate ingenuity in obtaining information. Even more fundamental is the strategy of combining very different methods so that research results can, by triangulation, withstand "threats to validity" that so frequently invalidate single-measure, conventional research.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications, Inc
- Publication Date October 1999
- Orginal LanguageEnglish
- ISBN/Identifier 9781452251882 / 0761920110
- Publication Country or regionUnited Kingdom
- Primary Price 41.99 GBP
- Pages240
- Publish StatusPublished
- ResponsibilityJoanne C. Wachter.
- Page size29
- IllustrationIllustrations
- SeriesSAGE Classics
- Series Part2
- Reference CodeBDZ0001815964
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