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Reviews

I loved this book. I've always been fascinated by behavioral economics and the various studies about how humans make decisions and behave. But I found many of them to be lacking in that so many of the articles and studies address the WHAT without covering the WHY, at least at a level the average person can understand. This book fills that gap perfectly, explaining the WHY of human behavior and decision making in a fun and engaging way (I never thought I'd say that about a book on behavioral psychology).

I've really been struck by how I've been able to apply the learnings from this book in my day-to-day life already. Now that I understand what's driving my impulses and behaviors better, I'm having a far easier time remaining calm and focused in situations that previously would've stressed me out or caused me to go off the rails. I don't think this was intended as a self-help book, but it's been tremendously helpful to me. I think the ancient Greeks had it right when they said "know thyself." I feel like I know and understand myself better after reading this book. I'm excited to have my (older) kids read it now as well, so they can benefit in the same way I have. - Lance loveday

"I loved this book! It is the first accurate AND accessible overview of evolutionary psychology. It takes a lot of work to distill so much into a single readable (a surprisingly quick read) book. Tim fills a huge void and provides a fast-paced guide to anyone who wants to understand themselves and others better.

I actually ran an Internet Search after I finished the book to see if there was a comparable text and there really wasn’t. If you are interested in the basic programming that we humans come with out of the box, this is a great first text. There is plenty of supplemental material recommended at the back of the book.

I personally would recommend moving to the work of Geoffrey Miller and Nate Andorsky after this text." - Michael Bartlett

"So many ah-ha moments, this book has me riveted and wanting to learn more.

It's written in a way that really generates understanding about what it is to be human.

I highly recommend it." - Lynn Abate-Johnson

Author Biography

http://primalbrain.com/  

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).

Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.

Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives.

For nineteen years he was the co-founder and CEO of SiteTuners – a strategic digital optimization agency. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization (CRO).

Tim has helped a number of major brands develop successful web marketing initiatives. Companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco have benefited from his deep understanding and innovative perspective.

He was the founding chair of the international Digital Growth Unleashed event series (with over 30 conferences in the US and Europe since 2010). Since 1995, he has authored more than 100 published articles. Tim was also the online voice of website improvement as the host of the Landing Page Optimization Podcast on WebmasterRadio.fm (over 130 recorded interview episodes with top online marketing experts).

Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). He stayed on at U.C. San Diego for Ph.D. studies focused on machine learning and artificial intelligence. Although Tim never defended his dissertation, he advanced to candidacy and also earned his Master’s degree in Computer Science along the way.

Originally born in Russia, Tim has been a long-time resident of San Diego, where he lives with his wife and two children within walking distance of the Pacific Ocean. Tim was a conference-winning collegiate sabre fencer and Athlete of the Month at U.C. San Diego, and is a certified Tai Chi Chuan martial arts instructor. He is a poet, painter, and an avid photographer specializing in travel and fine-art figurative work.