Press & journalism
Understanding Journalism
by Sheridan Burns, Lynette
Description
The new era of Google, Twitter and Facebook has fundamentally shifted the journalist's relationship with the audience. User-generated content is both a source for professional journalists and and a direct competitor for a reader's attention. To navigate these new realities, it is imperative for journalism students to master skills in cross-platform writing, and understand the implications on their communication decisions.
This second edition of Understanding Journalism tackles these changes head-on. It integrates media and cultural theory with the step-by-step development of writing skills to give students the techniques and the savvy they need to succeed.
Bigger and better, this new edition includes:
- a fully new chapter on convergence journalism
- reorganization of journalism skills chapters to bring writing and editing to the fore
- full coverage and examples on twitter, social media, SMS formats
- in-depth exploration of the ethical issues raised by new media platforms
- all new exercises, case scenarios and further readings
It is the essential guide for all students of journalism.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications Ltd
- Publication Date December 2012
- Orginal LanguageEnglish
- ISBN/Identifier 9781446271599 / 1446207390
- Publication Country or regionUnited Kingdom
- Primary Price 21.99 GBP
- Pages240
- ReadershipCollege - higher education
- Publish StatusPublished
- ResponsibilityLynette Sheridan Burns.
- Edition2nd edition
- Biblio NotesPrevious ed.: 2002.
- Reference CodeBDZ0016948965
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