Communication studies
Description
Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications, Inc
- Publication Date April 2004
- Orginal LanguageEnglish
- ISBN/Identifier 9781452245409 / 0761929525
- Publication Country or regionUnited Kingdom
- Primary Price 30.99 GBP
- Pages320
- ReadershipCollege - higher education
- Publish StatusPublished
- ResponsibilityW. James Potter.
- Reference CodeBDZ0006044683
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