With this semi-fictional collective, theory became a media event, first in the academy and then in the wider print media, in and through its phantasmatic link with deconstruction and with “Yale.” The important role played by aesthetic humanism in American pedagogical discourse provides a context for understanding theory as an aesthetic scandal, and an examination of the ways in which de Man’s work challenges aesthetic pieties helps us understand why, by the 1980s, he above all had come to personify “theory.” Combining a broad account of the “Yale Critics” phenomenon with a series of careful re-examinations of the event of theory, Redfield traces the threat posed by language’s unreliability and inhumanity in chapters on lyric, on Hartman’s representation of the Wordsworthian imagination, on Bloom’s early theory of influence in the 1970s together with his later media reinvention as the genius of the Western Canon, and on John Guillory’s influential attempt to interpret de Manian theory as a symptom of literature’s increasing marginality. A final chapter examines Mark Tansey’s paintings Derrida Queries de Man and Constructing the Grand Canyon, works that offer subtle, complex reflections on the peculiar event of theory-as-deconstruction in America.