Sales & marketing
The SAGE Handbook of Social Marketing
by Hastings, Gerard; Angus, Kathryn; Bryant, Carol A.
Description
This benchmark handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by:
- examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel;
- discussing how these have been used in practice, emphasising emerging areas and recent innovations; and
- setting the agenda for future research and development in the discipline.
For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems, such as HIV/AIDS and global warming.
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SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications Ltd
- Publication Date November 2011
- Orginal LanguageEnglish
- ISBN/Identifier 9781446254479 / 1849201889
- Publication Country or regionCalifornia
- Primary Price 55 GBP
- Pages442
- ReadershipCollege - higher education
- Publish StatusPublished
- Responsibilityedited by Gerard Hastings, Kathryn Angus and Carol Bryant.
- Page size26
- IllustrationIllustrations
- Reference CodeBDZ0011463239
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