The Corporate Startup
How Established Companies Can Develop Successful Innovation Ecosystems
by Tendayi Viki, Dan Toma & Esther Gons
Description
The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities.
• The world around us is changing rapidly. There is now more pressure on established companies to innovate.
• The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time.
• The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business.
• The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.
More Information
Rights Information
German rights sold to Franz Vahlen Verlag
Spanish rights sold to Tecnólogico de Monterrey
Russian rights sold to Alpina Publishers
Polish rights sold to Helion
Japanese rights sold to Shoeisha
Indonesian rights sold to Elex PT. Media/Gramedia
Vietnamese rights sold to Saigon Books
Santasado Agency
View all titlesBibliographic Information
- Publisher/Imprint Boom Publishers / Management Impact
- Publication Date April 2017
- Orginal LanguageEnglish
- ISBN/Identifier 9789462763074 / 9462763070
- Publication Country or regionWorldwide
- FormatPaperback
- Primary Price 29.90 EUR
- Pages300
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Copyright Year2017
- Dimensions191x241 mm
- IllustrationFully illustrated in color
Thank you for proceeding with this offer.
Santasado Agency has chosen to review this offer before it proceeds.
You will receive an email update that will bring you back to complete the process.
You can also check the status in the My Offers area
Santasado Agency has chosen to review this offer before it proceeds.
You will receive an email update that will bring you back to complete the process.
You can also check the status in the My Offers area
Please wait while the payment is being prepared.
Do not close this window.
(c) Copyright 2024 - Frankfurt Rights. All Right Reserved