The Corporate Startup

How Established Companies Can Develop Successful Innovation Ecosystems

by Tendayi Viki, Dan Toma & Esther Gons

Description

The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities.

• The world around us is changing rapidly. There is now more pressure on established companies to innovate.
• The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time.
• The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business.
The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.

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Rights Information

German rights sold to Franz Vahlen Verlag
Spanish rights sold to Tecnólogico de Monterrey
Russian rights sold to Alpina Publishers
Polish rights sold to Helion
Japanese rights sold to Shoeisha
Indonesian rights sold to Elex PT. Media/Gramedia
Vietnamese rights sold to Saigon Books

Santasado Agency

Santasado Agency

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Bibliographic Information

  • Publisher/Imprint Boom Publishers / Management Impact
  • Publication Date April 2017
  • Orginal LanguageEnglish
  • ISBN/Identifier 9789462763074 / 9462763070
  • Publication Country or regionWorldwide
  • FormatPaperback
  • Primary Price 29.90 EUR
  • Pages300
  • ReadershipProfessional and Scholarly
  • Publish StatusPublished
  • Copyright Year2017
  • Dimensions191x241 mm
  • IllustrationFully illustrated in color

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