Humanities & Social Sciences
Description
"Nudges" toward good behavior use individuals' cognitive bias to modify their behavior without them needing to think, or even understand the stakes. Easy to implement and inexpensive, they have become the alpha and omega of resolving social problems, whether in terms of environment, health, finance or tax. We need a critical analysis of behavioral knowledge and its applications, in order to understand its success and explore its limitations.
Tags
More Information
Rights Information
To understand those cognitive biases preventing us from making rational decisions and now used by governments in order to guide our choices
Marketing Information
To understand those cognitive biases preventing us from making rational decisions and now used by governments in order to guide our choices
Author Biography
Henri Bergeron, Patrick Castel, Sophie Dubuisson-Quellier, Jeanne Lazarus, Étienne Nouguez and Olivier Pilmis are researchers at the Centre de sociologie des organisations (CSO/Sciences Po).
Presses de Sciences Po
Sciences Po University Press has a triple vocation: to publish research, to edit reference work for students, and to stimulate public and political debate. Founded in the 1950s by Sciences Po (Political Studies Institute of Paris), it has established itself as a leading university publisher. With more than 1,000 titles in its catalogue, Sciences Po University Press publishes the most advanced research in its areas of expertise: geopolitics, globalization and governance, trends in political life, societal change, gender theory and development and 20th century history.
View all titlesSeries Part
Bibliographic Information
- Publisher Presses de Sciences Po
- Publication Date October 2018
- Orginal LanguageFrench
- ISBN/Identifier 9782724622409
- Publication Country or regionFrance
- FormatPaperback
- Primary Price 14 EUR
- Pages128
- ReadershipGeneral
- Publish StatusPublished
- Original Language TitleLe Biais comportementaliste
- Original Language Authorsfre
- Edition1
- Copyright Year2018
- Dimensions19 x 12,5 cm
- SeriesEssai
Thank you for proceeding with this offer.
Presses de Sciences Po has chosen to review this offer before it proceeds.
You will receive an email update that will bring you back to complete the process.
You can also check the status in the My Offers area
Presses de Sciences Po has chosen to review this offer before it proceeds.
You will receive an email update that will bring you back to complete the process.
You can also check the status in the My Offers area
Please wait while the payment is being prepared.
Do not close this window.
(c) Copyright 2024 - Frankfurt Rights. All Right Reserved