This text presents students with the day-to-day skills of video production while guiding their practice with an understanding of audience analysis, communication processes, the principles of aesthetics, and the nature and impact of the digital transition. Review questions, professional pointers, and interviews with practioners brings the concepts of video production to life.

Key Features include:

- Unique balance of concepts and skills gives students the tools to apply their knowledge to new settings, audiences, and equipment

- Coverage of audience analysis helps students understand the essential elements of winning and holding an audience's attention

- In-depth coverage of the transition from analog to digital platforms allows students become skilled and competitive producers of video content

- Extensive pedagogy including bulleted overviews at the beginning of each chapter, key terms, end-of-chapter exercises, interviews with practitioners helps students review and retain material.