Research & development management
Statistical Modeling for Management
by Hutcheson, Graeme D; Moutinho, Luiz A M;
Description
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.
The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.
Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.
A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you here
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications Ltd
- Publication Date February 2008
- Orginal LanguageEnglish
- ISBN/Identifier 9781849202480 / 0761970126
- Publication Country or regionUnited Kingdom
- Primary Price 28.99 GBP
- Pages256
- ReadershipCollege - higher education
- Publish StatusPublished
- ResponsibilityLuiz Moutinho and Graeme D. Hutcheson.
- Reference CodeBDZ0005828108
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