Description
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.
This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
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Chinese (S), Chinese (T), Greek, Indonesian, Portuguese language rights sold
World Scientific Publishing Co. Pte. Ltd
World Scientific is the largest STM publisher in Asia Pacific region and we publish about 600 new titles a year and 140 journals in various fields. World Scientific has published more than 12,000 titles to date and many of the books are recommended texts adopted by renowned institutions such as Harvard University, California Institute of Technology, Stanford University and Princeton University.
View all titlesBibliographic Information
- ISBN/Identifier 9781944659011
- Publish StatusPublished
- Copyright Year2016
