Reengineering Retail

Reengineering Retail: The Future of Selling in a Post-Digital World

by Doug Stephens

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More than 50,000 copies sold worldwide in five languages

In his first book, The Retail Revival, author and internationally renowned consumer futurist Doug Stephens correctly predicted the end of an era in retailing and the dizzying growth of online giants like Amazon and Alibaba.com. Change in the global retail sector continues to accelerate at an exponential pace, surpassing even the boldest forecasts. In fact, retail is being entirely reengineered—every aspect of the retail experience as we know it will soon be radically transformed.

Picking up where The Retail Revival left off, Reengineering Retail explores the coming retail revolution, which will affect retailers of all sizes— and any business with a stake in the global retail industry. Stephens paints a bold vision of the future, where the very concept of what a store is, how consumers shop and even what retail’s core revenue model is will all be profoundly reinvented, and

he illustrates the vast opportunities available for courageous brands and business leaders with the foresight to begin adapting to the new realities now.

Hundreds of well-known brick and mortar retailers have already closed their doors, and brands and retailers across categories are struggling to understand consumers’ shifting needs and expectations. Infused with real-world examples and insights from industry disruptors, Reengineering Retail offers retail executives an essential roadmap to the future.

Author: Recognized as one of the world’s foremost retail futurists, Doug Stephens is the founder of Retail Prophet, a global consultancy. His intellectual work has influenced many of the world’s best-known retailers, agencies and brands including Walmart, Home Depot, Disney, BMW, Salesforce, Google and Intel.

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