A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. The existing logo is needed to be refreshed or redesigned when time goes by. To complete the journey from old logo to new, there is a transition from where it once was to where it is today.

Redesigning Logos is a spectacular compilation featuring redesign of logo (relogo) and providing an invaluable resource guide for those wishing to understand the key elements of a successful logo. It features over 400 outstanding relogos from all over the world to show how logos are created and evolve, and their role in branding language and in creating brand identities, which will stand the test of time with meaning and impact.