Business & management
Qualitative Methods in Management Research
by Gummesson, Evert
Description
In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications, Inc
- Publication Date November 1999
- Orginal LanguageEnglish
- ISBN/Identifier 9781452251899 / 0761920137
- Publication Country or regionUnited Kingdom
- Primary Price 53 GBP
- Pages264
- ReadershipCollege - higher education
- Publish StatusPublished
- Edition2nd edition
- Biblio NotesPrevious ed.: 1991.
- Reference CodeBDZ0002513644
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