This report examines the newly formed Federation of Jammu and Kashmir Chamber of Commerce and Industry to suggest ways in which this nebulous entity can play an instrumental role in ensuring further expansion of cross–Line of Control (LoC) ties. The United States Institute of Peace’s Center for Mediation and Conflict Resolution commissioned this report, which builds on two earlier reports published by USIP that analyze the possibilities and practicalities of managing the Kashmir conflict through softening the LoC to allow the easy movement of people, goods, and services. With neither India nor Pakistan able to impose its preferred solution to the conflict, the impasse in this six-decade-old war has gradually pushed leaders on both sides to show more flexibility in their traditional positions on Kashmir, without officially abandoning them. Both governments have repeatedly endorsed the “making borders irrelevant” concept—softening borders instead of redefining or removing them—giving it promise as a creative and pragmatic approach to the conflict. Because steps to implement this approach have been limited thus far, this in-depth consideration of the Joint Chamber provides a concrete illustration of the opportunities and challenges of the way forward.