“So how much are we worth, in your opinion?” I spoke up. “If some party, yours perhaps, would be interested in merging with us tomorrow morning, how much would we be worth?” Rick Gardner lifted his glass to the light, relished its crimson transparency and said: “My estimate for your company is between $600 and $620 million.” Then he smiled once more and emptied his glass.

This crucial meeting with co-founder Roni Einav marks a turning point in the history of The New Dimension Software, one of Israel’s most successful software companies at the time, which was eventually sold to Texas-based BMC Software for $675 million.

Armed only with an M.A. degree in engineering and operations research from the Technion, plus his unshaken resilience and determination, Mr. Einav (Roni, as his friends and colleagues call him) started to make his way. The book candidly exposes the power struggles and bold decisions that led to the extraordinary success of The New Dimension. Mr. Einav's analysis of his extensive experience touches upon trade secrets: How do you recognize a good idea? How do you cope with bureaucracy or inner dissent? How do you identify or create a significant share for your software products in the global market? Where do you seek financing and what do you do when none is found?

Roni Einav's personal journey coincides with that of the State of Israel, from its inception. He served his country as a system analyst in its defense forces, and as a civilian he participated in the planning and construction of major new towns in pre-revolutionary Iran.

Nordau to NASDAQ is a unique and true example of the bigger story of the amazing talents, daring, leadership and dedication that made possible the birth and ascent to prominence of the Israeli high-tech industry, which led to the country often being called a “start-up nation.”

This second updated edition also covers the last twenty years of the author’s career and his active involvement in various technology start-ups, including the founding of high-tech companies such as Jacada, White Source, Eurekify, and thirty other ventures.

An English-language eBook edition was published in 2012 and translated into several languages.

A Second updated edition has been scheduled for publication in Fall  2024 by Samuel Wachtman's Sons, Inc., CA.

288 pages , 15x 22.5 cm