Sales & marketing
Networks in Marketing
by Iacobucci, Dawn
Description
An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances. They also investigate market dynamics and structure and consumer networks. In conclusion, several advanced methodological issues and future research directions are examined. In addition to the main research chapters, key figures contribute their own reflections on the topic.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications, Inc
- Publication Date August 1996
- Orginal LanguageEnglish
- ISBN/Identifier 9781452248738 / 076190140X
- Publication Country or regionUnited Kingdom
- Primary Price 41.99 GBP
- Pages443
- ReadershipCollege - higher education
- Publish StatusPublished
- Responsibilityedited by Dawn Lacobucci.
- Reference CodeBDZ0001103674
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