Sales & marketing
Marketing
by Blythe, Jim
Description
The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically.
Designed to compliment existing textbooks for the course, the companion provides:
- Easy access to the key themes in Marketing
- Helpful summaries of the approach taken by the main course textbooks
- Guidance on the essential study skills required to pass the course
- Sample exam questions and answers, with common themes that must always be addressed in an exam situation
- Quotes from leading thinkers in the field to use in exams and essays
- Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom"
The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications Ltd
- Publication Date March 2006
- Orginal LanguageEnglish
- ISBN/Identifier 9781847878175 / 1412910331
- Publication Country or regionUnited Kingdom
- Primary Price 16.99 GBP
- Pages192
- Publish StatusPublished
- ResponsibilityJim Blythe.
- Page size22
- IllustrationIllustrations
- Biblio NotesFormerly CIP.
- SeriesSAGE Course Companions series
- Reference CodeBDZ0007156633
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