Public relations
Managing Corporate Communications in the Age of Restructuring, Crisis and Litigation
Revisiting Groupthink in the Boardroom
by David Silver
Description
Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company’s number one asset—its reputation. This failure to understand how to communicate in distressed situations results in lost credibility and trust on a global basis in front of many target audiences: customers, employees, vendors, business partners, the media, analysts covering the company, lenders, bankers, regulatory agencies, and elected officials.
This book gives examples of corporations who failed to communicate in a crisis, litigation, or restructuring in this era of financial meltdowns. By analyzing real-life examples (Lehman Brothers, BP, Toyota, MGA/Mattel, etc.), it offers innovative solutions and communications strategies for decision makers to help avoid groupthink and keep good reputations intact. If you are a CEO, CFO, general counsel, board of director, or part of the C-suite, understanding how to communicate in a distressed situation is crucial. A public relations nightmare might be just around the corner. Be prepared!
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Rights Information
Worldwide Rights Available
Bibliographic Information
- Publisher J. Ross Publishing
- Orginal LanguageEnglish
- ISBN/Identifier 9781932159882
- Publication Country or regionUS
- FormatHardback
- Primary Price 34.95 USD
- Pages248
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Dimensions9x6 inches
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