As anyone knows who has tried to organise any sort of group, from a book club to the National Trust, from a scout troop to a business networking group, it is an enterprise fraught with challenges – acquiring members, involving members, retaining members, keeping the organisation focused, functioning and vibrant – none of this is easy. This book can help. Brad presents his ideas in a lively and attractive way, using a threefold approach – through the story of a young man, Billy, just starting out on his career, his boss and mentor Alex, and a café called Archie’s; through case studies and real-life examples; and, finally, through suggestions, hints and tips for the reader to apply in order to run a membership organisation successfully.