Pictures with Shanghai style and feature were handpicked in this album is to show Shanghai's spirit of continuously upgrading of its city's urban level, core competitiveness, which reflect the spirit of reform and opening up. The album is divided into four parts, namely “Humanistic of Shanghai”, “Opportunity of Shanghai”, “Vitality of Shanghai” and “Great Beauty of Shanghai”. “Humanistic of Shanghai” focuses on displaying the humanistic temperament and cultural characteristics of Shanghai, presenting the "Shanghai Culture" brand represented by red culture, Jiangnan culture and Shanghai culture; “Opportunity of Shanghai” focuses on showing five central achievements in the construction of Shanghai, reflecting the pursuit of top-notch and first-class cities by focusing on “Made in Shanghai” and "Shanghai Service" brands; “Vitality of Shanghai” focuses on top international competitions held in Shanghai, showing Shanghai's dynamic appearance of openness and confidence, dynamicity, popularity gathering, and broad market vitality by focusing on "Shanghai Shopping" and emerging formats; “Great Beauty of Shanghai” aims at Shanghai's unique urban landscape, showing clear water, pure land, blue sky and beautiful ecological space.