Gaming for Good
Unlocking the Power of Gaming to Create a Better World for Us All
by Jude Ower, Mathias Gredal Nørvig
Description
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Over 3 billion people play games globally. How can we turn his immense power into a force for good?
Games are already influencing player behaviour and decision-making. This book dispels the often negative perception of gamers and the games they play every day and shows how to harness the medium’s potential. Whether you’re a gamer, in the industry, not in the industry but interested in games or a parent worried about the impact of games on your kids, read this book to:
• Understand the industry and gaming culture and why it lends itself perfectly to tackling global challenges
• Discover how games can be a force for good through real-world examples, underpinned by interviews with leading executives in the industry
• Be inspired to make a positive impact using games
• Recognise that ‘doing good’ corresponds with ‘doing well’ and can drive wider beneficial outcomes such as deeper engagement
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Rights Information
WORLD
Endorsements
‘With a potential audience of 5 billion players by 2030, games are poised to become one of the most impactful forms of entertainment and a powerful vehicle to raise awareness of global issues, like the fight against climate change. I believe games have a unique ability to educate, empower and engage players by immersing them in beautiful virtual environments and showing them how their actions can have a direct impact on the world around them. It is essential we as an industry play our part to continue reducing our environmental footprint while also encouraging our communities to act and lead the change.’
— Yves Guillemot, Co-founder and CEO, Ubisoft
Reviews
‘Building a legacy is about leaving the planet better than we found it! Gaming For Good explains how gaming can shape human behaviour to transform the world’s biggest challenges into even greater opportunities – from achieving carbon neutrality to how we use the planet’s finite resources, the answer might be in the games we love to play.’
— Bill McDermott, Chief Executive Officer (CEO) and Chairman, ServiceNow
Author Biography
Jude Ower MBE has spent the past two decades leveraging games as a force for good, working across industry, corporates and non- profits. She led the world’s largest poll on climate action, all through games, with UNDP, and co-founded the Playing for the Planet Alliance with UNEP.
Mathias Gredal Nørvig is the CEO of SYBO, creators of Subway Surfers, the most downloaded game of all time. He advocates for diversity, inclusivity and as much sustainability as possible in a way that inspires millions of players to care while enjoying their favourite games.
Rethink Press
Since 2011, we’ve guided hundreds of experts to write and publish authority-defining books that raise their profile and build hugely successful businesses. Being directly involved in so many best-selling, award-winning, business-boosting author success stories has led us to one conclusion... Nothing sells you like a book. And no one builds books like Rethink.
View all titlesBibliographic Information
- Publisher/Imprint Rethink Press Limited / Rethink Press
- Publication Date February 2024
- Orginal LanguageEnglish
- ISBN/Identifier 9781781338049
- Publication Country or regionUnited Kingdom
- Primary Price 17.99 GBP
- Publish StatusPublished
- Dimensions8.5 x 5.5 inches
- Reference Code9781781338049
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