Express Chinese Stories in An International Way: News Communication Case of Zhao Qizheng
by Jia Shumei
Description
This book selects more than 60 cases from the speeches, reports, articles and answering questions published by the famous Chinese journalist Zhao Qizheng over the years. It is divided into eight topics, such as “loud out the voice of China”, “new ideas for publicity”, “Communication art innovation” and “news release strategy”. The book reflects the theoretical innovation and practical innovation in the field of external propaganda since China’s reform and opening up. It not only retains the original ecological characteristics of Zhao Qizheng’s external communication case, but also meticulously interprets it from the theoretical level, reflecting the combination of theory and practice.
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Author Biography
Zhao Qizheng, a native of Beijing, graduated from the University of Science and Technology of China with a major in nuclear physics. He joined the Communist Party of China in May 1979. He joined the Communist Party of China in May 1979. He served as the Standing Committee of the 11th National Committee of the Chinese People’s Political Consultative Conference, the Director of the Foreign Affairs Committee, the Director of the State Council Information Office, and the first person in charge of the Pudong New Area Management Committee. He is currently the Dean of the Binhai Development Research Institute of Nankai University, the Dean of the School of Journalism of Renmin University of China, and the doctoral tutor.
Shanghai People's Publishing House
Founded in 1951, Shanghai People’s Publishing House is a renowned comprehensive publisher on social sciences in China. The major publications are academic works and popular books of politics, philosophy, law, economy, history, culture, society, etc.
View all titlesBibliographic Information
- Publisher Shanghai People's Publishing House
- Publication Date June 2018
- Orginal LanguageChinese simplified
- ISBN/Identifier 9787208151178
- Publication Country or regionChina
- Primary Price 68 CNY
- Pages314
- Publish StatusPublished
- Original Language Title中国故事 国际表达——赵启正新闻传播案例
- Original Language Authors贾树枚
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