Entrepreneurship
Entrepreneurship Strategy
Changing Patterns in New Venture Creation, Growth, and Reinvention
by Gundry, Lisa K.; Kickul, Jill R.;
Description
Entrepreneurship Strategy presents a framework for strategy in entrepreneurial organizations that incorporates new venture emergence, early growth, and reinvention and innovation in established ventures. The focus of the text is on entrepreneurial strategies that can be crafted and implemented within small and medium-sized organizations as these firms proceed through the stages of development. The unique approach of this book is its segmentation of entrepreneurship strategies across the life cycle of business growth. Most strategy texts present content that is segmented by the type or level of strategy (e.g. marketing, human resources, production strategies) rather than the changing pattern of strategic needs faced by the new venture.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications, Inc
- Publication Date August 2006
- Orginal LanguageEnglish
- ISBN/Identifier 9781452262444 / 1412916569
- Publication Country or regionCalifornia
- Primary Price 66 GBP
- Pages424
- Publish StatusPublished
- ResponsibilityLisa K. Gundry, Jill R. Kickul.
- Page size26
- IllustrationIllustrations
- Biblio NotesFormerly CIP.
- Reference CodeBDZ0007430009
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