Decision Making in an Uncertain World. The Decision Model Canvas Method, Your 12-step Guide
Decision Model Canvas (DMC), la méthode en 12 étapes
by VALÉRIE FERNANDEZ, THOMAS HOUY
Description
For Valérie Fernandez and Thomas Houy, both professors at Télécom Paris, the world has shifted from a risky one to an uncertain one. The difference? In a risky world, businesses had to make decisions without knowing tomorrow’s outcome, but they were at least able to identify possible futures. In an uncertain world, they cannot even anticipate what will happen tomorrow as most events remain unimaginable.
To counteract this, the authors have developed a new tool called Decision Model Canvas (DMC) based on the one created by Alexander Osterwalder and Yves Pigneur.
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Marketing Information
WINNER OF THE 2023 FNEGE PRIZE
(NATIONAL FOUNDATION FOR BUSINESS MANAGEMENT EDUCATION)
BEST EDUCATIONAL TOOL IN THE DIGITAL AGE
Author Biography
Valérie Fernandez is a Professor and Chair in Responsibility for Digital Identity (RD-ID) (Thales sponsorship), as well as a member of the Executive Committee of the CNRS i3 Laboratory and Director of the Master’s in Digital Innovation at Sciences Po (in partnership with Télécom Paris). https://www.telecom-paris.fr/en/research/partnership/chairs/responsibilitydigital-identity
Thomas Houy is an Associate Professor at the Economics and social sciences Department at Télécom Paris and Head of the Student Digital Entrepreneurship Chair with LVMH. https://www.telecom-paris.fr/en/school/departments/economics-socialsciences
Copyright Information
(c) Dunod 2024, Malakoff
Bibliographic Information
- Publisher/Imprint Dunod Editeur / Dunod
- Publication Date October 2024
- Orginal LanguageFrench
- ISBN/Identifier 9782100872732
- Publication Country or regionFrance
- FormatPaperback
- Primary Price 22 EUR
- Pages192
- ReadershipProfessional and Scholarly
- Publish StatusUnpublished
- Original Language TitlePrendre des décisions dans un monde incertain
- Original Language AuthorsFrench
- EditionFirst
- Copyright Year2024
- Page size160 x 220
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