When Now thinks about something, it actually happens. He can't do anything to stop it, which is a nuisance. The National Office for Identicality say that everything should be exactly the same, and anything unperfect like Bobi's Shop for Everything should be 'erased'. Now uses his gift to prevent the men destroying the workers office instead of the shop.
Gomer Press is a printing and publishing company based in Llandysul, west Wales. The company was first established in 1892 and is owned by the same family to this day. Jonathan Lewis, the great grandson of the company's founder, is the current managing director. Gomer Press today is both a thriving printing company and the largest publishing house in Wales.