Sales & marketing
Description
This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications, Inc
- Publication Date June 1995
- Orginal LanguageEnglish
- ISBN/Identifier 9781452247434 / 0803972970
- Primary Price 35.99 GBP
- Pages432
- ReadershipProfessional and scholarly
- Publish StatusPublished
- Responsibilityby Morris B. Holbrook.
- Page size23
- Reference CodeBDZ0001103622
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