Health & Personal Development
Como innovar... sin ser Google
by Alfons Cornella
Description
This is a Manual that gives specific instructions on how to carry on an innovation process in a small and medium enterprise. It is thought for
those professionals that have to start an innovation process and lack the time to read many general books on innovation and would highly appreciate
a straight-on, forward-thinking tool. It addresses all the main questions about innovation (why to innovate, when, where, how much, by whom, etc) with
particular detail on how to's, presenting complete instructions on how to follow a process that starts in the analysis of the business model and ends up with
evaluation of specific proposals
More Information
Author Biography
The author is a well-known expert on innovation in Spain and Latam. with more than 25 years of experience, and with a track record of more than
120 real projects in companies of different sizes and sectors. He has been a professor at several business schools and has written more than 30 books on
innovation and technology. More details at his personal page (alfonscornella.com) and his company's (instituteofnext.com).
Copyright Information
Copyright2019Profit
Books From Spain
The FGEE represents the spanish publishing sector. The aims of the FGEE are: To represent, manage, enhance and defend the general interest of the spanish publishing sector on a national, european and international level.
View all titlesBibliographic Information
- Publisher Profit Editorial
- Publication Date September 2019
- Orginal LanguageSpanish
- ISBN/Identifier 9788417942007
- Publication Country or regionSpain
- FormatPaperback
- Primary Price 24.95 EUR
- Pages328
- ReadershipGeneral
- Publish StatusPublished
- Original Language AuthorsSpanish
- Copyright Year2019
- Dimensions24.18.7 cm
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