Public relations
Description
The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents.
Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications, Inc
- Publication Date August 1999
- Orginal LanguageEnglish
- ISBN/Identifier 9781452263564 / 0761913130
- Publication Country or regionUnited Kingdom
- Primary Price 45.99 GBP
- Pages280
- Publish StatusPublished
- ResponsibilitySherry Devereaux Ferguson.
- Page size24
- IllustrationIllustrations
- SeriesSAGE Series in Public Relations
- Series Part1
- Reference CodeBDZ0001815862
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