Biography: business & industry
Description
Caring for Life: The Cipla Story Since 1935 traces the evolution of the Indian pharmaceutical company, from its humble beginnings in a rented bungalow in the heart of Bombay to the significant global player that it has become today.
The story unfolds against the backdrop of tumultuous events across the world and in India, a people’s struggle for independence and the growth of a nation. Running parallel to the corporate narrative is a history of medicine and Cipla’s role in disease management, from combating conditions which affect millions, such as respiratory ailments, to rare diseases, such as thalassaemia.
Driven by an unshakeable conviction that high-quality drugs can be provided at affordable prices, Cipla’s groundbreaking offer of antiretroviral drugs at ‘$1 a day’ in 2001 opened a whole new front in the battle for affordable HIV/AIDS medicines around the world, saving the lives of millions. The acceptance of low-priced Indian generics fuelled the expansion of the Indian pharma industry, placing the country well on the path to being accepted as ‘the pharmacy to the world’.
In 2020, Cipla has 46 state-of-the-art manufacturing units across the world and a presence in more than 80 countries. It offers over 1,500 products across various therapeutic categories in more than 35 dosage forms. And Cipla’s compassionate approach to medicine and health care goes well beyond the pursuit of profit and growth, as is exemplified by its Palliative Care & Training Centre, the flagship initiative of the Cipla Foundation.
Richly illustrated with over 350 photographs, this fascinating book will captivate anyone with an interest in the history of India and Cipla’s seminal role in the evolution of the Indian pharmaceutical industry.
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Author Biography
Tulsi Vatsal, a graduate of Oxford University, is an independent researcher, writer and editor. She has authored a number of books on Indian history and culture. Vatsal is co-author of the Tata cor-porate history Horizons: The Tata-India Century 1904–2004 and has also co-authored two books on textiles—Sahib, Bibi, Nawab: Baluchar Silks of Bengal, 1750–1900 and Peonies and Pagodas: Embroidered Parsi Textiles. Her most recent work is an English- language translation (with Aban Mukherji) of Nandshankar Me-hta’s Karan Ghelo: The Last Rajput King of Gujarat.
The Shoestring Publisher
The Shoestring Publisher is an independent publisher of illustrated books on India’s history and cultural heritage, with a particular focus on the visual arts including architecture, fine art, design, film, photography and textiles. Founded by Meera Ahuja in 2006, it has received the Indian Tourism Award for Excellence in Publishing for its panoramic limited editions The Monumental India Book (acclaimed as one of the world’s ten best coffee-table books of 2009) and The Sacred India Book. Its most recent publications are America: Films from Elsewhere (2019) and the monograph Mrinalini Mukherjee, published in conjunction with the exhibition “Phenomenal Nature: Mrinalini Mukherjee” at The Met Breuer, NY, in 2019. Shoestring’s numerous international co-editions include The Monumental India Book (Citadelles & Mazenod, 2007; Schirmer Mosel Verlag, 2008; The Vendome Press, 2008; and Constable & Robinson, 2008), Western Artist and India: Creative Inspirations in Art and Design (Thames & Hudson, 2013) and Mughal Architecture and Gardens (Antique Collectors’ Club, 2011; and Éditions de La Martinière, 2013).
View all titlesBibliographic Information
- Publisher/Imprint The Shoestring Publisher / Shoestring-Pictor
- Publication Date December 2020
- Orginal LanguageEnglish
- ISBN/Identifier 9788194504207
- Publication Country or regionIndia
- FormatHardback
- Pages358
- ReadershipGeneral
- Publish StatusUnpublished
- Copyright Year2020
- IllustrationOver 350 colour and B&W
