Sales & marketing
Brands, Consumers, Symbols and Research
Sidney J Levy on Marketing
by Levy, Sidney J.; Rook, Dennis;
Description
Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.
Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications, Inc
- Publication Date August 1999
- Orginal LanguageEnglish
- ISBN/Identifier 9781452264592 / 0761916970
- Publication Country or regionCalifornia
- Primary Price 43.99 GBP
- Pages608
- ReadershipCollege - higher education
- Publish StatusPublished
- Reference CodeBDZ0001861877
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